The PRCA is asking organisations to prioritise its members when hiring employees, freelancers and agencies with its global #HireaPRCAmember campaign, launching today.
The initiative’s first focus will be to encourage companies seeking external support with PR to priorities those who are part of the PRCA. As part of this aim, the industry body is profiling consultancies that have held its Communications Management Standard (CMS) for more than 15, ten and five years on PRCA channels and giving Gold awards for the longstanding accreditees.
Companies in the top bracket, with the longest accreditation are:
• Firefly Communications
• FleishmanHillard UK
• Garnett Keeler Public Relations
• Good Relations and Good Relations Property
• Hill+Knowlton Strategies
• Lansons Communications
• Red Consultancy
The campaign will also include the sharing of resources as well as upcoming events to aid those hiring in-house, the availability of a toolkit for PRCA members to participate in the campaign, support from the PRCA’s Matchmaker Service and additional social and digital content underlining the importance of ethical and professional standards.
‘Reputation now matters like never before for organisations of all sizes, in all sectors, across the world,’ said PRCA director general Francis Ingham. ‘The pandemic has made this crystal clear, and it has also accelerated the pre-existing shift towards purpose-led, ethical business.’
‘All this means that organisations considering bringing in PR support ought to consider hiring only those consultancies which can be trusted to act ethically, are held accountable to a robust code of conduct, and committed to high professional standards’.
Find out more about the #HireaPRCAmember campaign on the PRCA website.