Pearson has released its fifth edition of Exploring Public Relations and Management Communication. Aiming to bridge the gap between theory and practice, the book is edited by Ralph Tench and Stephen Waddington and features contributions from 35 international expert contributors.
Chapters cover brand, reputation, media, planning and measurement, as well as specialist areas of practice including celebrity, fashion, finance, health and sports, and are split into five sections: the context of public relations, public relations theories and concepts, public relations specialisms, sectorial considerations, and the future of PR and strategic communication.
Future trends and critical issues for the public relations and comms sector are also explored in pieces on the impact of COVID-19, artificial intelligence, disinformation, diversity and mental health.
Taking the PR and comms industry’s biggest barriers to progress as its focus, qualifications, professional development, theory and practice, and ethical frameworks are covered in case studies and practitioner’s diaries.
More information about the book can be found at the website exploringpr.com.
Looking for more on 2021 trends for PR and comms? Check out predictions for 2021 from 13 industry thought leaders, and our coverage of CIPR’s work on AI in PR.