A Lady in London will feature in this week’s Media Updates and recently came fourth in the Top 10 UK Travel Blogs. Author Julie Falconer spoke to Cision about top travel destinations, blogging tips and working with PRs.
Why should people read your blog?
My blog covers travel destinations all over the world, so anyone that is interested in travel can read it to find inspiration or plan the details of an upcoming trip. I also write about London, so people that live in the city or travel to it can find out what to do and where to go.
What makes your blog different?
My blog is different because I only write about things that I have experienced firsthand, and I use my own photography and videos. It is a trusted source of information because my readers know that I have been somewhere and am covering it from firsthand knowledge.
What advice would you give to someone who wants to start a blog?
I teach classes and webinars about blogging, so I have a lot to say on that subject! At the very beginning, it is important to choose a good name for your blog. Make sure that it is broad enough to encompass all of the things you will cover and far-sighted enough to not look dated after a few years.
Is there anywhere in the world you would still like to travel to?
Botswana and Mozambique are at the top of my list. I will be heading their way in a few weeks, which is very exciting! After that, Ethiopia, the Galapagos, Sicily, and the Ile de Re are high priorities.
How does a good PR work with you?
A good PR knows what I am interested in and has taken the time to read my blog before approaching me. She or he is clear about expectations and understands how my business works.
What do PRs do that’s bad?
Sending irrelevant press releases isn’t a great strategy.
Do you have any surprising hobbies or interests?
All of my hobbies and interests come through on the blog, particularly travel and food. I don’t think I have any secret ones anymore!