Julia’s Fitness Blog was featured in our Media Updates. Freelance journalist and fitness professional Julia Buckley talked to Cision about her upcoming book, favourite blogs and how PRs should work with her. You can follow Julia on Twitter @Julia_B.
Why should people read your blog?
I offer unbiased, down-to-earth advice and inspiration on fitness and fat loss. I get a lot of feedback from readers saying my posts and tweets have helped them get fitter and healthier – which is just amazing!
What’s the most important issue in your blogosphere?
I pretty much live to help people discover the difference exercise and fitness can make to their lives. By far the most common thing for people to ask me about is weight loss, so that’s what I talk about the most.
What’s your favourite blog and why?
Oh gosh, I can’t pick just one… There are so many great people out there sharing their advice, experiences and expertise in fitness and healthy eating, there really is something for everyone. A few of my favourites include: JogBlog, which has awesome running challenges for its readers; Emily Eats, which posts wise words on eating and living well; and Brendan Chaplin for excellent advice and info on strength and conditioning training.
How often do you aim to post?
I haven’t been able to post much over the last few months because I’ve been working on my book (The Fat Loss Revolution, to be published by Bloomsbury, January 2014), but now normal service is resumed it’ll be at least once per week.
How do you feel about guest posts?
I haven’t published any guest posts on my blog to date because my blog is a place for my personal thoughts and opinions. I’m not sure guest posts would be right for it.
How does a good PR work with you?
It’s always good when a PR takes the time to get to know about what I do and what my areas of interest are. I write for magazines and other websites as well as keeping my blog and it’s helpful when people are clear and upfront about what sort of coverage they’re looking for and where. I really appreciate honesty and openness and, being very busy, I like working with people who get straight to the point and just let me know exactly what they are offering me and what they would like in return rather than beating around the bush!
I find it works best when we can build up an ongoing relationship – I tend to go back to the same people again and again once I know I can rely on them to deliver what they promise.
What do PRs do that’s bad?
I’ve had some bad experiences where people have offered things and then not been able to deliver them, but mostly I’m very happy working with PRs. Sometimes I think some people don’t realise the huge volume of emails I get every day – I’m not fond of being pestered – that said, I do understand it’s their job to chase me for a reply.