Superdrug’s new blog Look At Me is the subject of a Blog Spotlight in this week’s Media Updates. Editor Viola Levy talks to Cision about her favourite blog, guest posts and PRs having a thankless job.
Why should people read Look At Me?
It’s a fun daily fix of beauty trends, celeb looks and product news, which every beauty obsessive should read!
In my blogosphere everyone is talking about how brands use social media because it’s so important in terms of engaging with and supporting the blogging community.
What’s your favourite blog and why?
I love Fashionista Barbie as it’s full of personality! I can’t get enough of her red carpet reports!
How often do you aim to post?
At least once a day, sometimes more.
How do you feel about guest posts?
It’s great to include different points of view to keep things interesting.
How does a good PR work with you?
They read the blog and know the type of information we’re after before they approach us.
What do PRs do that’s bad?
In all honesty, I’ve not had a single bad experience with a PR. They all do a fantastic (and often thankless) job – I certainly couldn’t do it!