Story PR, an independent food, drink and lifestyle agency, has picked up two new briefs for Belazu, the Mediterranean ingredients company and Bounce Natural Energy Balls.
Story PR will be implementing creative campaign work as well as running the press office for both brands.
Ailana Kamelmacher, Story PR founder and managing director, said: ‘Both of these brands have led the way in driving new categories – Belazu was the pioneer in bringing quality ingredients used by chefs to a larger audience and Bounce was the first nutrient dense, ball shaped protein snack in its sector. We’re delighted to add both brands to our portfolio of quality food, drink and lifestyle clients.’
Belazu is owned by The Fresh Olive Company, founded by George Bennell and Adam Wells. Bounce was founded by Aussie husband and wife team Paula and Andy Hannagan in Australia in 2003.
Story PR currently retains in its portfolio Diageo malt whiskies, innocent, Riverford organic, Sipsmith and Wahaca restaurants amongst others.