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Last Updated 24/03/2016
1. Mad about the house
If you are mad about interiors, then you better visit this blog. It’s got ideas that range from mild to wild and visuals that make you want to redecorate. Author and interiors journalist, Kate Watson-Smyth, uses a friendly, conversational tone that puts readers at the heart of every home.
2. Dear Designer’s Blog
Author Carole King started this blog in 2009 as a way to create her ‘own little library of loveliness.’ The library she created helped her to then start up a digital interiors magazine. The Dear Designer blog remains her first love and boasts an extensive blogroll.
3. The Design Sheppard
Author Stacey Sheppard calls the blog her ‘online home’ and you are invited in. This blog stands out from others on the list for the functional yet beautiful ideas it offers – like for real homes.
4. Design Hunter
Launched in 2009, author Helen Powell’s Design Hunter is now an award-winning design and lifestyle blog with a focus on understated luxury and enduring modern design.
5. Love Chic Living
Author Jen Stanbrook has been busy writing a series about loft conversions and at other times, picking up awards including the Cosmopolitan Magazine’s Best Interiors Blog award! Jen shows off her ‘insatiable love of home decor, interior design and home accessories’ through the blog that first started out in 2012.
6. Fresh Design Blog
The name says it all – it’s a fresh take on interiors. This blog offers ideas and inspiration for the modern and contemporary home and does so keeping costs in mind. Palm reading wallpaper, back to school bargains, geometric coffee cup sets…you get the gist?
7. Abigail Ahern
Recognised amongst design aficionados and devotees, Abigail Ahern’s blog is still one of the most influential interior design blogs out there and is a regular in our Top 10!
8. Sophie Robinson
Sophie has worked interior design for over 20 years and has a wealth of knowledge about the industry. Over the years Sophie has made a name for herself and appeared on BBC2’s The Great Interior Design Challenge.
Featuring an array of different writers this blog features the latest decorating looks to the best new home-improvement ideas, plus new products from high-street stores that will help you to create your ideal home.
This is a blog that picks out the best and most interesting properties on the market. The properties featured on the site are very stylish with stunning architecture.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these interior design blogs and their authors can be found in the Vuelio Media Database.
Other Blog Rankings
Photo Courtesy of mattwalker69 on Flickr
If you’re only using media outreach for PR, you could be missing out on a whole range of powerful digital marketing activities, such as affiliate marketing, native advertising and search engine optimisation – this was the core message delivered by Jason Hulott during the 30-minute Vuelio webinar that took place on Tuesday, 23 September.
Jason is director at SpeedieConsulting, an internet marketing firm whose services range from SEO copywriting to managed affiliate programmes, from link building to video marketing, and from social media marketing to PR.
In this webinar, Jason spoke to us about how he and his team use PR tools and approaches to boost display advertising, find affiliate partners and improve search engine rankings for content of all kinds through targeted link building and social networking.
Jason explained why digital marketing is today no longer just about search optimisation but about traffic generation and tapping into the right portals and online communities to build relationships with your brand and that of your clients.
Talking on the long standing debate around guest posts and its role in link building, Jason said: ‘A lot of people argue that guest posts are dead but it’s not. Guest posting is about reaching an audience and not about ranking on top of Google anymore – its about eyeballs, traffic generation and in a sense brand building.’
He stressed on the importance for comms professionals to take their strategy beyond PR. ‘Initially CisionPoint ran its own little life in a bubble. It was about PR and that’s it . But we wanted more out of our media outreach and looked into how we can make the most of the platform and the resources it provides to offer clients the ability to built better relationships, SEO and traffic,” said Jason.
He explained how PR should not be simply about running lists of media contacts and emailing press releases and campaigns but about building a network. ‘If someone published our clients’ release, we would go to their website and see what it is all about. We would of course share it and then find out how they are monetising the site – this way you get to build your own display network and prove to your client how you have done so.’
Jason also highlighted the importance of adding value to clients by going beyond the remit of what they expect. He said going that extra mile in building a network for clients and providing them with useful intelligence opens up new avenues for both you and your clients. ‘It’s up to them to choose what suits their brand best but at the end it helps retain clients.’
To find out more about what Jason had to say, please view the webinar here.
An interview with That Girl Saadiya, a fashion and lifestyle blog. Saadiya spoke to us about what makes her blog different, how she works with brand marketers and on interviewing fellow bloggers and influencers on her site.
Why should people read your blog? What makes it different? My blog is a fashion and lifestyle blog that aims to spread positivity and feel good vibes through my writing. My outfit posts focus on my personal style, which is a mix of prints, layering and bright colours while my written posts aim to engage with readers on more personal issues and life topics. I think this is what makes my blog different as I try to provide more than outfit photo’s and make it a place to start discussion on interesting and/or important topics.
An interview with Issy Goode, a student and author of the blog, Life and Times of a Student. Issy spoke to us about her blog getting over 8,000 views in the run up to freshers’ week 2013, answering student queries that universities can’t and getting her first feel of what marketers want from her content.
Why should people read your blog? What makes it different? As a student blog, I offer not only advice based on my own experience of university, but also advice gathered from the experience of others. In the past I’ve conducted interviews with students from all over the country detailing the ups and downs of their first year. I also offer very honest accounts of my experience, from the serious to the embarrassing; I choose not to leave a stone unturned because I believe that people ought to know what to expect from university – it is fun and games, but like everything else in life it has its ups and downs. And I personally believe that my honesty and involving other students on my blog makes it quite unique.
An interview with Laura Louise Cranston, author of the fashion and beauty blog, Girl Talk with Laura. In this interview, she spoke to us about keeping her blog personal and honest, a photo shoot with cosmetics brand Benefit and prepping her blog up for the Cosmopolitan Blog Awards next year.
Why should people read your blog? What makes it different? My blog isn’t just focused on one area, it’s fashion and beauty and there isn’t one that I focus more on. It’s an honest blog which let’s you know how I really feel about products, if they’re not good then I let you know! It’s basically written like how I would talk to my girlfriends hence the name of the blog.
What can marketers do better in working with you? I love it when the email is personal to your blog. They need to have some knowledge on your blog and my favourite one has been when they have actually stated which post was their favourite.
What will be big in your blogosphere in the coming months? I am going to do more fashion shooting as I’ve only just started doing this and my audience seem to like it so more of that! To get my blog to exactly how I want it for the next Cosmo blog awards as I didn’t make the short list for this years.
An interview with Heather Milner, author of the interiors and lifestyle blog, Blomma London. She spoke to us about her affair with Scandinavian style, switching loyalties from magazines to blogs and how she works with brand marketers.
Why should people read your blog? What makes it different? Although I am primarily interested in interiors, I also feature recipes, beauty and fashion which are all part of our lifestyle and the world we live in. But what makes Blomma different is that when I feature these elements I always want to bring it back to how we enjoy these things in an interiors sense. For example, if I blog about a great recipe, I also want to talk about how best to serve and cook this recipe at home.
How do you measure the success of your website? As a new blogger I am fascinated by Google Analytics but the real measurement is the feedback from individual readers.
What’s your favourite blog and why? I follow and love so many it’s hard to choose just one! If I was pushed I would call an equal tie between MyScandinavianHome and Hanna Steffanson on Elle Sweden. Both feature gorgeous imagery and style in that Scandinavian aesthetic I am obsessed with at the moment – I can scroll their pages for hours!
What advice would you give to someone who wants to start a blog? Make a commitment to write on specific days of the week which work for you. The only way to make a good start is to blog blog blog constantly to gain followers and define your style. When you have a full time job it can be really easy to not find the time so you really have to be committed.
How do you work with marketers and PRs? I am more than happy to receive press releases and news from PRs as long as it is relevant. I got an infographic the other day about the worst food in the world featuring seriously gross pictures of food… not one for me at all!
Who do you work with in brand marketing? PRs? SEOs? Anyone else? Mostly PRs but I would be interested in working with SEO pros for mutually beneficial campaigns.
What can marketers do better in working with you? Just read the blog and know what I like and what I write about. That’s the key thing. Once that’s nailed I am happy to hear from anyone. I have a real focus on product round-ups so any product info or reviews are particularly welcome.
What was your blogging highlight of 2013? I only started blogging this year so that’s a tough one for me… but I would say last year I really had my eyes opened as to how much amazing content there is out there. I am now completely hooked with reading them from all over the world and have already noticed that I read magazines significantly less as a result.
What will be big in your blogosphere in the coming months? When it comes to interiors, Scandinavia is still at the forefront of style. So continue to expect whites, coppers and natural materials all over the interiors blogosphere. Particularly as we head toward winter and Xmas textures such as sheepskin, cow hides etc. will be everywhere.
An interview with Holly Cassell, author of the lifestyle, fashion and photography blog, The Persephone Complex. She spoke to us about the content that makes up her site, working with brands, her biggest PR pet peeves and trends in the blogosphere.
Why should people read your blog? What makes it different? I think a lot of people read my blog because I’m honest. I approach blogging as sort of an online scrapbook of everything that inspires and influences me, and there isn’t any part of my life that I’m afraid to talk about with my readers. I am totally transparent as an individual, and I like to blog with that same freedom and rawness.
How do you measure the success of your website? I tend to judge the success of posts based on the kind of comments and feedback I get. If my readers are enjoying my blog, relating to my experiences, or discovering new things while they are visiting my site, then that is all I can really ask for. I want to create original, creative, high-quality content, and as long as I feel I am doing that, and being true to who I am in the process, then my blog is successful to me.
What’s your favourite blog and why? My all-time favourite blog has to be Style Rookie, as expected as that may be. Tavi Gevinson is (or should be) an inspiration to every blogger, and every young girl blogging nowadays owes a debt to her.
What advice would you give to someone who wants to start a blog? Make your blog about the thing you care about most, because you will need incredible passion for your subject. Don’t worry about what people will think of your posts, just be honest and create the content you want to create. Don’t think you have to know everything before you start – I knew nothing about computers when I began blogging. Be prepared to put the time in and learn as you go along. And be nice.
How do you work with marketers and PRs? I love working with brands and PRs. I enjoy collaborating with other people and bringing my readers the most exciting stuff I can. I review many different kinds of products and services on my blog, as I’m a lifestyle blogger and cover many different topics. If a brand or product appeals to me, I will go out of my way to make sure everyone is happy and to establish a good working relationship.
Who do you work with in brand marketing? PRs? SEOs? Anyone else? I’ve worked with many different kinds of marketers, including PRs and SEOs. I’m open to working with anyone who has an interesting idea, and never really think about the titles, only about making a great, mutually satisfactory collaboration.
What can marketers do better in working with you? I get a lot of poorly-worded or sometimes barely understandable emails! If you’re approaching a blogger from the UK, it’s always a good idea to make sure your pitch is in clear English with decent grammar and spelling. Also, it might sound old-fashioned but manners definitely go a long way. Some companies can be rather rude, which is never appealing. I also appreciate it when a marketer has done a little research into me and/or my blog – if I get an email addressed to ‘Dear Blogger’, with no mention of my name, I tend to delete it, as I want to work with companies that have a genuine interest in my personal brand and what I have to offer.
What was your blogging highlight of 2013? Every day brings little highlights for me. I don’t focus too much on milestones or things like that, although it always feels good to reach one! I love going to blogging events and meeting other bloggers. I organised my own in 2013, one of the first to take place in Cardiff, and met some amazing women that I now call my friends. So that would definitely be on my list somewhere!
What will be big in the blogosphere in the coming months? I hope to see a rise in more personal, open blogging. Right now people try to make their lives look so aspirational, but to me that isn’t very fun, or relatable. I can see a lot of people getting sick of the superficial, looks-obsessed side to fashion blogging and becoming more interested in the clothes themselves, as opposed to whether or not the blogger wearing them looks like a model. Also, a lot of people now don’t want to define themselves by one title or limit their blog to one topic; so I predict an increase in more eclectic lifestyle blogging for those who are in it for the
An interview with Thu Tieu, author of the beauty blog, Face Made Up. She spoke to us about how she works with marketers, what they can do better in content collaborations, how blogs are revolutionising marketing and branching out into more lifestyle topics on her blog.
Why should people read your blog? What makes it different? I think it’s a really bold claim for anyone to say that their blog is different or unique from others because I think that there are just so many blogs out there, particularly beauty which is what I’ve started mine as, that to be able to stand out from the crowd is not an easy task. I would say people should read my blog because it’s basically an honest diary of my thoughts and experiences, hopefully written in a way that people can relate to which is why I really try to inject as much of my personality as I can in my writing. More often than not, I rely on blogs to decide whether or not I should purchase that new lipstick that’s just been launched and I hope that my blog is able to assist others in the same way, whilst simultaneously being an enjoyable read.
How do you measure the success of your website? For me, it’s when I readers ask for my opinion. I don’t pretend to be an expert but I think that people who read my blog really value my thoughts and opinions. One incident that really made me smile was when a former colleague stumbled on my blog and emailed me directly to comment on how much she enjoyed reading my blog and it got her thinking about starting to blog herself.
What’s your favourite blog and why? For me it has to be Vivianna Does Makeup and I’m sure I’m not the first person to say this. Her blogs are always well written (and funny!) along with high quality images (which is crucial for any blog), and her humble and grounded personality comes through making her very easy to relate to.
What advice would you give to someone who wants to start a blog? If you enjoy writing then I’d say do it! I had to be given the final push to do it and to be honest I don’t know why it took me so long to get started with it. Prior to my blog, the last time I wrote anything was back at university and probably for my dissertation but since starting my blog, it has reminded me of how much I used to enjoy writing when I was back in school.
How do you work with marketers and PRs? I like to work with a variety of brands / PR agencies. If I like the products and feel they offer genuine value and are beneficial for my readers then I am happy to listen. I like to work with those that understand that the relationship should be of mutual gain and realise that you are important to them as they are to you. Both parties should be able to gain from the relationship.
Who do you work with in brand marketing? PRs? SEOs? Anyone else? I do get contacted by PR / SEO daily but their offering is usually weak and not valuable to my readers. Each email sounds similar and theres no unique offering / discussion.
What was your blogging highlight of 2013? Meeting both Mary Greenwell and Charlotte Tilbury. Both of these women are top dogs in the makeup industry and being a big fan of their work, it was an absolute pleasure in meeting them in person. Both meet ups are featured on my blog.
What will be big in your blogosphere in the coming months? Since starting my beauty blog, my passion for writing has been reignited and I’m very interested in branching out into more lifestyle topics like food, fashion and travelling. I’ve documented my recent trip to Indonesia so I’ll be working on how to put that into an engaging piece which I hope will be not only an enjoyable read but also help others out who maybe planning on visiting the country in terms of resort/hotel/restaurant/tour companies recommendations. I know whenever I am booking a holiday, I like to read up on peoples reviews, experiences and recommendations before I hand over my credit card. Holidays aren’t cheap!
An interview with Laura Seaton, author of one of UK’s top mummy blogs, Tired Mummy of Two. Laura spoke to us about the mix of content (including a Christmas tombola!) that makes her site so popular, why finding the right name for a blog is key for new bloggers, the importance of building a two-way relationship with brand marketers…and eating live bugs in a park.
Why should people read your blog? I read so many amazing blogs and see some of the things people write about, the humour they use, the effort they put in. Half the time I sit here late at night and just brain dump my life into the keyboard. There have been times when my blog has been my savior, it has been my counsellor, my best friend and sometimes a complete chore.
What makes your blog different? With so many blogs out there to read, it is really hard to find something that makes yours different. I find that the only thing that you can do is just be yourself. I have blogged about holidays, meals, being fat, watching my daughter go through chemotherapy and going out drinking. Life is varied and I hate being pigeon holed into having to write about just one thing. I am a mum, a wife, a sister, a daughter, an aunty and so much more. I am a best friend, a metal head, an amateur photographer and a lover of crappy films and I want to share it all so why not. I suppose the one thing that I do differently is my huge christmas giveaway. I have run my xmas tombola for three years now and I use my PR connections to gather together loads of prizes to give away. Last year I had over 200 prizes and thousands of entries.
What’s your favourite blog and why? I love so many blogs, in fact I spend so much time reading other peoples blogs that sometimes I forget to write on mine. One of my favourite blogs is The Boy and Me. I love seeing the adventures they get up to and the photos are amazing. I find that the blogs I read the most are from the bloggers who I have met and made a connection with. It could be that we have met at an event, shared a drink at a conference or become friends on social media. Blogging is all about the community and I love it.
What advice would you give to someone who wants to start a blog? After nearly three years of blogging there are so many things that I would have done differently but the one thing I have always been happy with is the name of my blog. When choosing your name make sure it fits, make sure you will be happy being introduced to people by that name and introducing yourself by that name too. The only other tip – make sure that name is available on all social media channels and the url. After that just blog, write for yourself, write for the love of writing and just enjoy it.
How does a good PR work with you? I love building relationships with PRs and I find it really helps to have these sorts of relationships in place. When a PR needs something reviewed or something to be shared socially then I am more likely to take part if we already have a two way relationship. I work in this way with a lot of PR’s most of whom I approached at some point in the past, usually when I am running a huge giveaway like my Xmas Tombola or when I am doing something for charity. Even if they cant help me they have responded to my email and that is a huge step towards an ongoing relationship. As a blogger I get so many emails and I always try to respond to every single one of them. Sometimes it’s just a thanks but no thanks, sometimes I offer a different way of working together and sometimes I say yes – but the professionalism of actually responding makes a huge difference and is something that I will always recommend bloggers to take the time to do.
What do PRs do that’s bad? This is one of those questions which I think depends on the blogger. A PR is always trying to do their best for their client, they have a job to do and a set amount of time to do it. If that means that they accidentally call me by someone elses name, use cc rather than bcc or even promise something and never fulfill that promise then that’s life. A PR approach will only ever be suitable for some people and if it is not suitable for me then I politely let them know and secure the relationship for a future when the approach is right.
What was your blogging highlight of 2013? 2013 saw my blog become my business, it saw me run my first ever blog conference, it saw me work with some amazing companies as an ambassador and as a consultant and it saw me shortlisted in the brilliance in blogging awards. The highlight of 2013 for me was none of these things yet a culmination of all of them. Blogging is a way of life but it also brings so much to our lives. We have had some unforgettable experiences that money can’t buy through my blog from holidays to days out, meeting celebrities to eating live bugs in a london park. Life is varied, exciting and full on and that is exactly the sort of life I want to be living and sharing with my kids and that is what 2013 was for us.
What will be big in your blogosphere in 2014? The best part of the year for me is the blogging conferences. I try to go to as many as I can, to learn new things, meet more fabulous bloggers and interact with some brilliant brands. The biggest thing happening for me this year is hosting my own conference in May. It is the second conference that I have done but this year it is bigger, better and more organised. I can’t wait to hear the feedback afterwards and to know that I have made a difference, helped someone to learn something or enabled people to connect with a brand that they really want to work with. The buzz on the day is unforgettable and addictive and I can’t wait to feel that all over again.
Editorial information on Laura Seaton, Tired Mummy of Two and thousands of other media contacts and outlets, can be found in the Vuelio Media Database.
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