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Last Updated 24/03/2016
1. Mad about the house
If you are mad about interiors, then you better visit this blog. It’s got ideas that range from mild to wild and visuals that make you want to redecorate. Author and interiors journalist, Kate Watson-Smyth, uses a friendly, conversational tone that puts readers at the heart of every home.
2. Dear Designer’s Blog
Author Carole King started this blog in 2009 as a way to create her ‘own little library of loveliness.’ The library she created helped her to then start up a digital interiors magazine. The Dear Designer blog remains her first love and boasts an extensive blogroll.
3. The Design Sheppard
Author Stacey Sheppard calls the blog her ‘online home’ and you are invited in. This blog stands out from others on the list for the functional yet beautiful ideas it offers – like for real homes.
4. Design Hunter
Launched in 2009, author Helen Powell’s Design Hunter is now an award-winning design and lifestyle blog with a focus on understated luxury and enduring modern design.
5. Love Chic Living
Author Jen Stanbrook has been busy writing a series about loft conversions and at other times, picking up awards including the Cosmopolitan Magazine’s Best Interiors Blog award! Jen shows off her ‘insatiable love of home decor, interior design and home accessories’ through the blog that first started out in 2012.
6. Fresh Design Blog
The name says it all – it’s a fresh take on interiors. This blog offers ideas and inspiration for the modern and contemporary home and does so keeping costs in mind. Palm reading wallpaper, back to school bargains, geometric coffee cup sets…you get the gist?
7. Abigail Ahern
Recognised amongst design aficionados and devotees, Abigail Ahern’s blog is still one of the most influential interior design blogs out there and is a regular in our Top 10!
8. Sophie Robinson
Sophie has worked interior design for over 20 years and has a wealth of knowledge about the industry. Over the years Sophie has made a name for herself and appeared on BBC2’s The Great Interior Design Challenge.
Featuring an array of different writers this blog features the latest decorating looks to the best new home-improvement ideas, plus new products from high-street stores that will help you to create your ideal home.
This is a blog that picks out the best and most interesting properties on the market. The properties featured on the site are very stylish with stunning architecture.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these interior design blogs and their authors can be found in the Vuelio Media Database.
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Photo Courtesy of mattwalker69 on Flickr
If the rise in ad blocking software is anything to go by people are tired of online advertising. According to the Internet Bureau 1.3 million people in the UK now use some form of ad blocking technology. So, what does this mean for brand messaging and could it be good news for PRs? Increasingly companies have to convert communication efforts in to useful experiences that add some kind of value to their consumers daily routine.
In an attempt to stand out from the hundreds of brand messages a consumer sees in a day, brands like Samsung, IBM and Volvo are not only looking at how they can raise awareness but also how they can help solve every day problems.
Volvo recently developed a spray with reflective particles, that cyclists can apply to their clothing or bikes in order to be more visible in the dark. The product perfectly tied in with Volvo’s marketing campaign to significantly reduce the numbers of cyclists harmed by cars.
Samsung also found a way to place itself into the busy daily lives of people. With the aim of promoting their new high-quality screens, Samsung advertised their new product on the back of trucks.
By mounting giant screens on the tailgate and streaming live traffic from a camera on the front of the vehicle, Samsung showed drivers when it was safe to overtake.
Demonstrating that PR can be useful in the real world, Samsung are other brands are showing how you can turn negative day-to-day experiences into positive engagement with a brand.
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