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Interior Design Blogs UK Top 10

Last Updated 24/03/2016

1. Mad about the house
If you are mad about interiors, then you better visit this blog. It’s got ideas that range from mild to wild and visuals that make you want to redecorate. Author and interiors journalist, Kate Watson-Smyth, uses a friendly, conversational tone that puts readers at the heart of every home.

2. Dear Designer’s Blog

Author Carole King started this blog in 2009 as a way to create her ‘own little library of loveliness.’ The library she created helped her to then start up a digital interiors magazine. The Dear Designer blog remains her first love and boasts an extensive blogroll.

3. The Design Sheppard

Author Stacey Sheppard calls the blog her ‘online home’ and you are invited in. This blog stands out from others on the list for the functional yet beautiful ideas it offers – like for real homes.

4. Design Hunter

Launched in 2009, author Helen Powell’s Design Hunter is now an award-winning design and lifestyle blog with a focus on understated luxury and enduring modern design.

5. Love Chic Living

Author Jen Stanbrook has been busy writing a series about loft conversions and at other times, picking up awards including the Cosmopolitan Magazine’s Best Interiors Blog award! Jen shows off her ‘insatiable love of home decor, interior design and home accessories’ through the blog that first started out in 2012.

6. Fresh Design Blog

The name says it all – it’s a fresh take on interiors. This blog offers ideas  and inspiration for the modern and contemporary home and does so keeping costs in mind. Palm reading wallpaper, back to school bargains, geometric coffee cup sets…you get the gist?

7. Abigail Ahern

Recognised amongst design aficionados and devotees, Abigail Ahern’s blog is still one of the most influential interior design blogs out there and is a regular in our Top 10!

8. Sophie Robinson

Sophie has worked interior design for over 20 years and has a wealth of knowledge about the industry. Over the years Sophie has made a name for herself and appeared on BBC2’s The Great Interior Design Challenge.

9. HomeShoppingSpy

Featuring an array of different writers this blog features the latest decorating looks to the best new home-improvement ideas, plus new products from high-street stores that will help you to create your ideal home.

10. WowHaus

This is a blog that picks out the best and most interesting properties on the market. The properties featured on the site are very stylish with stunning architecture.   

 

 

The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.

Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these interior design blogs and their authors can be found in the Vuelio Media Database.

 

Other Blog Rankings

Photo Courtesy of mattwalker69 on Flickr

How many tweets make a trend?

Social media gurus will often suggest it is the ultimate aim and promise to help you achieve it. But how hard is it to trend on Twitter? And how many tweets make a trend?

When we talk about trending topics, we mean anything that appears in the top ten box. Some trends are tailored to the user and some are based on user-defined locations. If your ‘Trends’ box looks like this:

Twitter trends box…then the trends are tailored to you. If you click, ‘Change’, you can select a location and see the trending topics for that region. For example, worldwide trends look like this:

Worldwide top 10 trends

What is a trend?
Trends are not just words, phrases or hashtags that are used a lot, or the trends box would look the same every day and always feature ‘and’, ‘if’, ‘the’ and ‘Justin Bieber’. Twitter says its trends are ‘determined by an algorithm’ and that they identify ‘topics that are immediately popular’.

When topics gain above average mentions in a short period of time, they can become trends. If there are not many topics achieving this (for example at non-peak times) then it becomes easier to create a trend. This may go some way to explain how Jeremy Paxman’s beard managed to trend and subsequently caused a media storm.

There is, of course, a level of unknown as Twitter doesn’t want the system to be cheated.

How many tweets?
Vuelio Social Media can measure the volume of tweets for a particular subject, and as some topics trend with multiple phrases at the same time (for example ‘#RoyalBaby’, ‘Kate Middleton’, and ‘#RoyalBabyFever’), we’ll work with the assumption that it’s the frequency of mentions for the individual word or phrase that leads it to trend.

Focusing on worldwide trends, we can measure the frequency of tweets that are required for topics that trend for a long period of time and those that last just a few minutes.

For around five hours yesterday morning, #BadStripClubNames trended worldwide. Vuelio Social Media’s Topic Trend graph shows the topic’s rise from no mentions to a top ten position. Its peak of 6,383 mentions seems like a relatively low bar for a trending topic but in terms of average mentions the rise has been huge; the hashtag only came into existence at 1am.

BadStripClubNames Twitter trendThe US Open briefly managed to make the top ten just before 7am yesterday. As the graph shows though, this is not when it received the most mentions. This points to the unknown elements of Twitter’s algorithm, possibly even human intervention.

US Open trending on Twitter

#HelloJesse trended at the same time as the US Open and seems largely down to Mexican pop-rock duo Jesse & Joy. The hashtag went from zero mentions to 366 in the first hour, rising to 555 in the second hour before petering out almost completely. The suggestion that you only need a few hundred Twitter mentions seems absurd, but here’s the graph:

Hello Jesse Jesse and Joy on Twitter

These figures obviously depend on what else is being talked about, what time of day it is, and what countries are awake. Also, it is worth remembering that trends don’t particularly last very long. Some top ten trends manage just a few minutes on the list before disappearing again. The average lifespan of a trending topic is unclear, with different reports suggesting it is 40 minutes or even as low as 11.

What Twitter’s involvement is in the trends is also unknown, but it’s difficult to justify #HelloJesse’s inclusion on the numbers alone. It did happen though, which means it should be an occurrence that can be replicated.

If a trending topic is your aim, here are three quick tips:

  • Choose a non-peak time like early morning when people aren’t tweeting along to TV programmes.
  • Use a new hashtag so that its rise is more pronounced.
  • Hit as wide an audience as possible in a limited time – the sharper the peak, the more chance you have of trending.

Find out more about Vuelio.

PR – Boost your boardroom credibility

Cision Whitepaper Boost your boardroom credibility As a communications professional, you’ll already understand the value of PR in raising the profile of your business, but how easy is it to demonstrate that to your colleagues?

Cision’s latest whitepaper explores the ways in which PR professionals can communicate their value to the rest of the company. As PR activities’ ROI is an area that is notoriously hard to measure, we explore some alternative KPIs covering expectations, sales, trust and relationships. 

The whitepaper is free to download.