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Interior Design Blogs UK Top 10

Last Updated 24/03/2016

1. Mad about the house
If you are mad about interiors, then you better visit this blog. It’s got ideas that range from mild to wild and visuals that make you want to redecorate. Author and interiors journalist, Kate Watson-Smyth, uses a friendly, conversational tone that puts readers at the heart of every home.

2. Dear Designer’s Blog

Author Carole King started this blog in 2009 as a way to create her ‘own little library of loveliness.’ The library she created helped her to then start up a digital interiors magazine. The Dear Designer blog remains her first love and boasts an extensive blogroll.

3. The Design Sheppard

Author Stacey Sheppard calls the blog her ‘online home’ and you are invited in. This blog stands out from others on the list for the functional yet beautiful ideas it offers – like for real homes.

4. Design Hunter

Launched in 2009, author Helen Powell’s Design Hunter is now an award-winning design and lifestyle blog with a focus on understated luxury and enduring modern design.

5. Love Chic Living

Author Jen Stanbrook has been busy writing a series about loft conversions and at other times, picking up awards including the Cosmopolitan Magazine’s Best Interiors Blog award! Jen shows off her ‘insatiable love of home decor, interior design and home accessories’ through the blog that first started out in 2012.

6. Fresh Design Blog

The name says it all – it’s a fresh take on interiors. This blog offers ideas  and inspiration for the modern and contemporary home and does so keeping costs in mind. Palm reading wallpaper, back to school bargains, geometric coffee cup sets…you get the gist?

7. Abigail Ahern

Recognised amongst design aficionados and devotees, Abigail Ahern’s blog is still one of the most influential interior design blogs out there and is a regular in our Top 10!

8. Sophie Robinson

Sophie has worked interior design for over 20 years and has a wealth of knowledge about the industry. Over the years Sophie has made a name for herself and appeared on BBC2’s The Great Interior Design Challenge.

9. HomeShoppingSpy

Featuring an array of different writers this blog features the latest decorating looks to the best new home-improvement ideas, plus new products from high-street stores that will help you to create your ideal home.

10. WowHaus

This is a blog that picks out the best and most interesting properties on the market. The properties featured on the site are very stylish with stunning architecture.   

 

 

The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.

Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these interior design blogs and their authors can be found in the Vuelio Media Database.

 

Other Blog Rankings

Photo Courtesy of mattwalker69 on Flickr

Speedy Spotlight: Laura Seaton

An interview with Laura Seaton, author of one of UK’s top mummy blogs, Tired Mummy of Two. Laura spoke to us about the mix of content (including a Christmas tombola!) that makes her site so popular,  why finding the right name for a blog is key for new bloggers, the importance of building a two-way relationship with brand marketers…and eating live bugs in a park. 

laura seatonWhy should people read your blog? I read so many amazing blogs and see some of the things people write about, the humour they use, the effort they put in. Half the time I sit here late at night and just brain dump my life into the keyboard. There have been times when my blog has been my savior, it has been my counsellor, my best friend and sometimes a complete chore.

What makes your blog different? With so many blogs out there to read, it is really hard to find something that makes yours different. I find that the only thing that you can do is just be yourself. I have blogged about holidays, meals, being fat, watching my daughter go through chemotherapy and going out drinking. Life is varied and I hate being pigeon holed into having to write about just one thing. I am a mum, a wife, a sister, a daughter, an aunty and so much more. I am a best friend, a metal head, an amateur photographer and a lover of crappy films and I want to share it all so why not. I suppose the one thing that I do differently is my huge christmas giveaway. I have run my xmas tombola for three years now and I use my PR connections to gather together loads of prizes to give away. Last year I had over 200 prizes and thousands of entries.

What’s your favourite blog and why? I love so many blogs, in fact I spend so much time reading other peoples blogs that sometimes I forget to write on mine. One of my favourite blogs is The Boy and Me. I love seeing the adventures they get up to and the photos are amazing. I find that the blogs I read the most are from the bloggers who I have met and made a connection with. It could be that we have met at an event, shared a drink at a conference or become friends on social media. Blogging is all about the community and I love it.

What advice would you give to someone who wants to start a blog? After nearly three years of blogging there are so many things that I would have done differently but the one thing I have always been happy with is the name of my blog. When choosing your name make sure it fits, make sure you will be happy being introduced to people by that name and introducing yourself by that name too. The only other tip –  make sure that name is available on all social media channels and the url. After that just blog, write for yourself, write for the love of writing and just enjoy it.

How does a good PR work with you? I love building  relationships with PRs and I find it really helps to have these sorts of relationships in place. When a PR needs something reviewed or something to be shared socially then I am more likely to take part if we already have a two way relationship. I work in this way with a lot of PR’s most of whom I approached at some point in the past, usually when I am running a huge giveaway like my Xmas Tombola or when I am doing something for charity. Even if they cant help me they have responded to my email and that is a huge step towards an ongoing relationship. As a blogger I get so many emails and I always try to respond to every single one of them. Sometimes it’s just a thanks but no thanks, sometimes I offer a different way of working together and sometimes I say yes – but the professionalism of actually responding makes a huge difference and is something that I will always recommend bloggers to take the time to do.

What do PRs do that’s bad? This is one of those questions which I think depends on the blogger. A PR is always trying to do their best for their client, they have a job to do and a set amount of time to do it. If that means that they accidentally call me by someone elses name, use cc rather than bcc or even promise something and never fulfill that promise then that’s life. A PR approach will only ever be suitable for some people and if it is not suitable for me then I politely let them know and secure the relationship for a future when the approach is right.

What was your blogging highlight of 2013? 2013 saw my blog become my business, it saw me run my first ever blog conference, it saw me work with some amazing companies as an ambassador and as a consultant and it saw me shortlisted in the brilliance in blogging awards. The highlight of 2013 for me was none of these things yet a culmination of all of them. Blogging is a way of life but it also brings so much to our lives. We have had some unforgettable experiences that money can’t buy through my blog from holidays to days out, meeting celebrities to eating live bugs in a london park. Life is varied, exciting and full on and that is exactly the sort of life I want to be living and sharing with my kids and that is what 2013 was for us.

What will be big in your blogosphere in 2014? The best part of the  year for me is the blogging conferences. I try to go to as many as I can, to learn new things, meet more fabulous bloggers and interact with some brilliant brands. The biggest thing happening for me this year is hosting my own conference in May. It is the second conference that I have done but this year it is bigger, better and more organised. I can’t wait to hear the feedback afterwards and to know that I have made a difference, helped someone to learn something or enabled people to connect with a brand that they really want to work with. The buzz on the day is unforgettable and addictive and I can’t wait to feel that all over again.

Editorial information on Laura Seaton, Tired Mummy of Two and thousands of other media contacts and outlets, can be found in the Vuelio Media Database.

Speedy Spotlight: Sparkles and Stretchmarks

An interview with Hayley McLean, author of the mummy blog Sparkles and Stretchmarks. Hayley spoke to us about the mix of content that makes up her blog, best practices around working with PRs and comms and attending Brit Mums Live in June.

Why should people read your blog? I put a lot of time and effort into my blog, ensuring there is a good mix of organic content such as opinion pieces on issues that we face as parents as well as informative and detailed product reviews, and fun lifestyle and how-to posts.

I like to think of my blog as an online magazine where people can flick through and find an array of articles to suit their taste.

I make sure all content is well written and try to take extra care with my photography, to really show products in their best light.

What makes your blog different? I think what makes my blog different is the mix of topics covered – I of course like to do all of the usual cutesy posts about life with a baby showing lots of adorable pics and glimpses of family life,  but I do also like to keep it real and post about the struggles we all face as mothers. I also like to regularly post humorous light hearted pieces as often as possible – I enjoy writing in a sarcastic style and find these posts to be among my most popular!

What’s your favourite blog and why? There are so many to choose from. I enjoy blogs that make me both envy the writers life as it looks so glamourous but also enables me to relate to them as they show the realness too – one of the best blogs for this is This Little House

What advice would you give to someone who wants to start a blog? I’d advise them to make sure that they’re in it for the right reasons. A love of writing is a must in my opinion, and you need to dedicate a lot of time. You only get out of it what you’re willing to put into it. If you’re in it just to get some products to review – it shows and it won’t last long.

 How does a good PR work with you? I love to get emails from PR people who make it clear that they have taken the time to look at my blog and make themselves familiar with it – when an email addresses me by name and makes reference to my sons name or age, or a recent post I’ve published then I know they’ve actually bothered to look at who we are rather than just send out a generic copy and paste email.

I think a good PR also discusses expectations from both sides right from the start – when they would like the review/piece to go live by, what they would like to be included, etc – this way there can be no crossed wires and everybody knows where they stand.

What do PRs do that’s bad? The biggest no-no for me is quite simply addressing me by the wrong name! I’d say 50% of the emails I get are addressed to “Helen” or “Hannah” rather than Hayley! This puts me off from the start as if they can’t take five seconds to read my name, they can’t be that interested in working with me!

What was your blogging highlight of 2013? Well all of 2013 was a highlight for me – it was the year I became a mum and also the year I started blogging as my blog began in January 2013! Hitting half a million views towards the end of the year was a great feeling!

What will be big in your blogosphere in 2014? I think the biggest thing for me is attending Brit Mums Live, it’s the first blogger conference I’ll have been to and I’m very excited about it!

Editorial information on Hayley McLean, Sparkles and Stretchmarks and thousands of other media contacts and outlets, can be found in the CisionPoint Media Database.