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Interior Design Blogs UK Top 10

Last Updated 24/03/2016

1. Mad about the house
If you are mad about interiors, then you better visit this blog. It’s got ideas that range from mild to wild and visuals that make you want to redecorate. Author and interiors journalist, Kate Watson-Smyth, uses a friendly, conversational tone that puts readers at the heart of every home.

2. Dear Designer’s Blog

Author Carole King started this blog in 2009 as a way to create her ‘own little library of loveliness.’ The library she created helped her to then start up a digital interiors magazine. The Dear Designer blog remains her first love and boasts an extensive blogroll.

3. The Design Sheppard

Author Stacey Sheppard calls the blog her ‘online home’ and you are invited in. This blog stands out from others on the list for the functional yet beautiful ideas it offers – like for real homes.

4. Design Hunter

Launched in 2009, author Helen Powell’s Design Hunter is now an award-winning design and lifestyle blog with a focus on understated luxury and enduring modern design.

5. Love Chic Living

Author Jen Stanbrook has been busy writing a series about loft conversions and at other times, picking up awards including the Cosmopolitan Magazine’s Best Interiors Blog award! Jen shows off her ‘insatiable love of home decor, interior design and home accessories’ through the blog that first started out in 2012.

6. Fresh Design Blog

The name says it all – it’s a fresh take on interiors. This blog offers ideas  and inspiration for the modern and contemporary home and does so keeping costs in mind. Palm reading wallpaper, back to school bargains, geometric coffee cup sets…you get the gist?

7. Abigail Ahern

Recognised amongst design aficionados and devotees, Abigail Ahern’s blog is still one of the most influential interior design blogs out there and is a regular in our Top 10!

8. Sophie Robinson

Sophie has worked interior design for over 20 years and has a wealth of knowledge about the industry. Over the years Sophie has made a name for herself and appeared on BBC2’s The Great Interior Design Challenge.

9. HomeShoppingSpy

Featuring an array of different writers this blog features the latest decorating looks to the best new home-improvement ideas, plus new products from high-street stores that will help you to create your ideal home.

10. WowHaus

This is a blog that picks out the best and most interesting properties on the market. The properties featured on the site are very stylish with stunning architecture.   

 

 

The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.

Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these interior design blogs and their authors can be found in the Vuelio Media Database.

 

Other Blog Rankings

Photo Courtesy of mattwalker69 on Flickr

‘Bloggers are providing a service and should be compensated for that’ – Darren Coleshill

Darren ColeshillBlogger Spotlight with Darren Coleshill, author of one of UK’s top parenting blogs, One Dad 3 Girls. Darren spoke to us about what’s new on the site, photoblogging, sponsorship disclosure and the challenges of using social media. 

What’s new on One Dad 3 Girls? Well quite a bit has changed lately, new design, new lay out and it seems to have gone down well. There has been a move more into a photoblog, so you’ll notice my posts are a lot more photo heavy now.

Give us an example of successful brand collaboration. What did you learn from it? Over the years I’ve worked with a wide range of brands and some of them really get it and go that extra mile. It’s the brands that really push the boat out and remember your name that are a real joy to work with.
How do you use social media to promote/share content? What are the challenges? I am very active on social media and I still get a high percentage of traffic from social media. The real challenge is trying to be perfect on all channels, I’ve found it’s much better to stick to a few than spread yourself too thinly.
What advice would you give to a someone who wants to start a blog? Go for it, but remember not to compare yourself with others. Someone wish once said don’t compare your beginning to someone elses middle.
 How do you work with PRs? I think over the years I’ve build up a good relationship with various PR companies. The key is to always be polite and whenever possible to respond to their emails even if it’s to say no.
Do you feel bloggers need to be compensated for the work they do? Yes I do…I am a firm believer that bloggers are providing a service and should be compensated for that.
What do you feel about sponsorship disclosure? I think it’s important and every post that has a payment attached should be labelled as such. I get asked nearly everyday to post something without disclosing but I have always said no. I do think that bloggers need to have clear guidelines as to when they need to disclose.
List three best practices PRs need to follow for better blogger outreach?
– They need to learn the bloggers name before they get in touch
– Make bloggers feel special, go the extra mile and the blogger will do the same for you
– Don’t expect bloggers to work for free, and don’t try the ‘we have no budget line’
What will be big in your blogosphere in the coming months? Just to keep enjoying what I’m doing. At the moment I have found the perfect blog/life balance and I like to think it comes across in the blog.
Editorial information on Darren Coleshill, One Dad 3 Girls and thousands of other media/blogger contacts and outlets, can be found in the Cision Media Database.

VIDEO Interview: Mum’s Days, winner of the ‘Best Parenting Blog’ award

Speedy Spotlight with mummy blogger Hannah Parker author of Mum’s Days. In this video interview, Hannah tells us about what makes her blog different, working with PR and brand marketers, best practices for better blogger outreach and taking home the award for the Best Parenting Blog at the North East Blogger Awards that took place last week.

 

Editorial information on Hannah Parker, Mum’s Days and thousands of other media contacts and outlets, can be found in the CisionPoint Media Database.

Speedy Spotlight: John Adams, Dad Blog UK

An interview with John Adams, author of the parenting blog, Dadbloguk.com. John, a former journalist is now a stay-at-home dad, taking care of his two daughters while his wife works full time. He was inspired to start blogging after being invited to “one too many mother and toddler groups.” His blog covers all aspects of parenting, including pregnancy and birth, early years education and childcare, but he is particularly passionate about highlighting the gender barriers men face as parents. Dadbloguk also features reviews and a men’s style section, which was recently added and has proved very popular.  

Why should people read your blog? What makes it different? I think my blog stands out because it is a parenting blog written by a man who is responsible for the childcare and running of the home. Granted, there are an increasingly number of dad bloggers but the majority are working dads.

People should read my blog because it is a real mix of family life, commentary on gender equality and also reviews men’s style and fashion (I launched a style section in May 2014 and it has been incredibly popular).

 

How do you measure the success of your website? I like to measure influence and I believe I write an influential blog. I am regularly approached by charities to promote campaigns and I have taken part in government policy discussions. It’s interesting to note who reads my blog; academics, policy advisers, childcare and education specialists in addition to mums and dads who relate to the struggles I face every day and the fun I have along the way.

I do of course keep an eye on visitor numbers. They’ve been steadily rising since I launched the blog 19 months ago. So long as it keeps going that way, I’m happy.

 

What’s your favourite blog and why? I’m occasionally asked this and I never quite know how to reply because I hate to choose favourites. I’m going to break the rules and list three:

One Dad 3 Girls – very good dad blogger who is behind the exceedingly popular #MySundayPhoto hash tag, not to mention the Love All Dads blogger showcase.

Dads the way I like it – a dad blogger never afraid to tackle the issues us guys face as parents.

Vevivos –Written by Victoria Welton who was, for very good reason, shortlisted in the Brilliance in Blogging awards 2013 in the innovation category.

 

What advice would you give to someone who wants to start a blog? Don’t do what I did and launch your blog just before your second child is born! Jokes aside, just do what you want and have fun. There are blogging purists who believe you should stick to certain conventions but I say it’s your personal part of the internet, do what you like with it (within the law!).

 

How do you work with marketers and PRs? I often work with PRs. I was originally a journalist and later moved into PR and communications so you’ll find me approachable. PRs often suggest story ideas or brands they wish to promote, maybe via a review of giveaway. If you have an idea, please do approach me. I won’t necessarily say yes, but I’m always happy to hear from PRs.

 

Who do you work with in brand marketing? PRs? SEOs? Anyone else? I work with PRs, SEOs and marketing specialists. I also sit on one or two panels and give advice as to how brands should be marketed to mums and dads. I think the male voice is crucial in this sector. Although there are very few dads in my position, men are getting increasingly involved as fathers. If you’re going to market nappies, wipes, pushchairs, whatever – you must market to both parents. I boycott brands that don’t do this and I’m not the only man to do so.

My message; this is the 21st century, market your products to mum and dad or it’ll hit your bottom line.

 

What can marketers do better in working with you? Firstly, include me / other dad bloggers as part of your marketing strategy. As I say, this is vital in the parenting sector. Also, give feedback as to what has worked well and what hasn’t. I often work on campaigns and sometimes when it’s finished you never hear from the other party again.

Also, appreciate the fact that bloggers often do it for the love and they don’t all have a PR background like me so don’t necessarily understand what it is you need. Writing a blog post, making it SEO friendly, sourcing an image, adding ALT tags, shooting a bit of YouTube video and promoting on social media takes time. You’re probably talking at least a couple of hours per blog post.

The majority of marketers are very good at recognising this. I have on occasion, however, been on the receiving end of quite rude, group emails from marketers demanding “coverage” by a certain date. I’ve ignored such requests when they’ve been made in this way.

 

What was your blogging highlight of 2013? My highlight for 2013 was probably being asked to speak at the BritMums Live blogging conference. I was one of only a very small number of men to speak and so it was a real honour to take part and contribute to that event. I must add that BritMums Live is a fantastic event. While men attend in only small numbers, we do go along!

 

What will be big in your blogosphere in the coming months? I see myself doing three things. First of all, working with some more charities. I’ve done this to great effect recently and I like the fact my blog can highlight and raise the profile of worthwhile causes. I will probably focus on charities working with parents facing particular issues.

Secondly, I will expand my style section. I toyed with the idea of launching it for about a year and when I check my Google Analytics stats I wish I had done it a year ago! It complements the other content on my blog and has introduced me to new readers.

Third, I’m tempted to go back into travel writing. When I was a journalist, I spent time as a travel writer and I’ve been sked to do a couple of travel assignments recently. It’s not something I’d have considered before because of the age of my children but they’re a bit older so they’re more manageable now.