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Last Updated 24/03/2016
1. Mad about the house
If you are mad about interiors, then you better visit this blog. It’s got ideas that range from mild to wild and visuals that make you want to redecorate. Author and interiors journalist, Kate Watson-Smyth, uses a friendly, conversational tone that puts readers at the heart of every home.
2. Dear Designer’s Blog
Author Carole King started this blog in 2009 as a way to create her ‘own little library of loveliness.’ The library she created helped her to then start up a digital interiors magazine. The Dear Designer blog remains her first love and boasts an extensive blogroll.
3. The Design Sheppard
Author Stacey Sheppard calls the blog her ‘online home’ and you are invited in. This blog stands out from others on the list for the functional yet beautiful ideas it offers – like for real homes.
4. Design Hunter
Launched in 2009, author Helen Powell’s Design Hunter is now an award-winning design and lifestyle blog with a focus on understated luxury and enduring modern design.
5. Love Chic Living
Author Jen Stanbrook has been busy writing a series about loft conversions and at other times, picking up awards including the Cosmopolitan Magazine’s Best Interiors Blog award! Jen shows off her ‘insatiable love of home decor, interior design and home accessories’ through the blog that first started out in 2012.
6. Fresh Design Blog
The name says it all – it’s a fresh take on interiors. This blog offers ideas and inspiration for the modern and contemporary home and does so keeping costs in mind. Palm reading wallpaper, back to school bargains, geometric coffee cup sets…you get the gist?
7. Abigail Ahern
Recognised amongst design aficionados and devotees, Abigail Ahern’s blog is still one of the most influential interior design blogs out there and is a regular in our Top 10!
8. Sophie Robinson
Sophie has worked interior design for over 20 years and has a wealth of knowledge about the industry. Over the years Sophie has made a name for herself and appeared on BBC2’s The Great Interior Design Challenge.
Featuring an array of different writers this blog features the latest decorating looks to the best new home-improvement ideas, plus new products from high-street stores that will help you to create your ideal home.
This is a blog that picks out the best and most interesting properties on the market. The properties featured on the site are very stylish with stunning architecture.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these interior design blogs and their authors can be found in the Vuelio Media Database.
Other Blog Rankings
Photo Courtesy of mattwalker69 on Flickr
Blogger spotlight with Paula Holmes, co-author of the London lifestyle blog, The LDN Diaries. Paula spoke to us about blogger compensation, sponsorship disclosure, best practices for PRs and moving onto YouTube and Periscope.
What’s new on The LDN Diaries? There are a couple of new and exciting additions. Firstly we started a men’s section, with a focus on men’s grooming and lifestyle and also the addition of ‘What’s On’. This covers both events and going-ons in London and is posted out every week. I also create a weekly vlog covering fashion and beauty.
Give us an example of successful brand collaboration. What did you learn from it? For me a successful brand collaboration is when the brand is really upfront for what they are looking for and what they expect from me. That way we both know what we can get out of the partnership, things like budget aren’t an issue or skirted around and I feel like it really is a true collaboration. From collaborations like this it has made it easier to choose which brands to work with.
How do you use social media to promote/share content? What are the challenges? As I previously worked in social media I pretty much have an account for every social channel. So everything will get shared on Facebook, Twitter, Instagram, Google Plus, Pinterest etc. I wanted to improve my Pinterest so took a masterclass with Pinterest UK. This really helped me improve what I was doing and get fast results. I like to think of new ways to share, so for instance I have started sharing my vlogs from YouTube on Instagram with short video clips instead of photos and I find this works really well. I think the challenges can always be worrying about numbers of followers. The less you worry the more they go up! Something that everyone can learn from is creating quality targeted content for each platform, that really helps improve your channels and people’s experience.
What advice would you give to a someone who wants to start a blog? With so many blogs now in the blogosphere, my advice to stand out would be you really need to offer up something different. Think what you would like to blog about, think of your unique name, what angle you are going to work from and how are you going to make it a success. Otherwise if none of that is important to you then just keep writing and make it your own personal space on the internet.
How do you work with PRs? Over time I have built up relationships with various PRs but generally I like to be on the press list to get all the latest product news or event invites. I am also happy for them to get in contact and pitch an idea. Or if I am working on a feature I know they can help with, I would ask them to help out. It’s hard to keep up-to-date with new clients and also employee changes so that’s when I find PR requests can be really helpful.
Do you feel bloggers need to be compensated for the work they do? Definitely. We are promoting a product or service at the end of the day, so why wouldn’t you be paid for that. A lot of bloggers work full-time and so need that income. I know bloggers put in a lot of time and effort and we are basically doing a lot of jobs in one. These include being the writer, photographer, editor, advertising, social media and PR, so I think that deserves some form of compensation.
What do you feel about sponsorship disclosure? Personally I really do think there is a lot of fuss over this topic. I know magazines never disclose a product, so I do feel why should bloggers be so scrutinized for this. They are in turn doing the same thing and if said product was sent to review, then the blogger should be honest enough to give an honest opinion and if they want to tell their readers it was sent to them for free, then they can. I just think if you do not disclose it shouldn’t be such an issue and shouldn’t be judged for this. Of course this is in a case-by-case basis, if a blogger is for instance portraying a luxury lifestyle that was actually funded by free PR trips and gifts then I do think that is wrong.
List three best practices PRs need to follow for better blogger outreach?
1. Make Sure It’s A Good Fit – When looking at blogs; make sure to read a few of the posts. See if the writing style and person behind the blog matches your client. When someone understands who I am and has shown a genuine interest then I am more likely to reply. Even if the project doesn’t quite work for me I would be more inclined to take the time back like they have.
2. Get the Name Right – I know most PRs are insanely busy, but if you are putting a name, at least get it right. There is nothing more annoying than not receiving a copy and paste email (I do it too!), but when it has the wrong name and the fact ‘you love my blog’, when this happens – I’m pretty sure you don’t.
3. Be Upfront – As I mentioned earlier being upfront in the initial email about the client, the project and the expectations is key. If there is no budget then say that. It doesn’t always put us off, but saves back and forth emails to save time for both.
What will be big in your blogosphere in the coming months? I think there be an increase in more video content. I’ve seen a lot more bloggers moving onto YouTube and also utilising Periscope as a medium.
Blogger Spotlight with Darren Coleshill, author of one of UK’s top parenting blogs, One Dad 3 Girls. Darren spoke to us about what’s new on the site, photoblogging, sponsorship disclosure and the challenges of using social media.
What’s new on One Dad 3 Girls? Well quite a bit has changed lately, new design, new lay out and it seems to have gone down well. There has been a move more into a photoblog, so you’ll notice my posts are a lot more photo heavy now.
In the run up to Mother’s Day, Cision spotlighted Susan K. Mann, author of Once Upon a Time…, one of the UK’s top mummy blogs. Susan spoke to us about some of the best practices PR should follow when working with bloggers, her thoughts on sponsorship disclosure on blogs and how she uses social media to share and promote content.
What’s new in your blog? I have been trying to include more personal posts and ones I feel will help others. I want other parents to feel that they aren’t alone with the lows of parenting as well and the many highs.
Give us an example of successful brand collaboration. What did you learn from it? I think one of my favourite collaborations with a brand was working with LPG. I learnt a lot about different types of cars and took it on a road trip to London from Glasgow and back. It was a lot of fun and I tweeted about the road trip along the way. LPG came out to the house and explained all about the car, their policies and why they do what they do. I felt supported in something that I didn’t have a lot of knowledge in at the start and had a lot of fun doing it.
How do you use social media to promote/share content? What are the challenges? Social media sharing plays a huge part in blog promotion. I try to spread it across Twitter, Facebook and Google+. I use twitter a lot so that’s easy, I chat on it for hours. My challenge is trying to find the time to schedule between working, spending quality time with the kids and life in general. I try to be organised.
What advice would you give to someone who wants to start a blog? I would tell them to go for it. Write a few posts to begin with and plan what you’d like to write about. Go with something you are passionate about and have lots to say on the matter. But, you don’t have to stick with the one subject. I blog about all aspects of my life, I have yet to run out of things to talk about. It takes time to build up a blog, look at other blogs on the subject you’ve chosen, pick a theme and go for it. You will make some wonderful friends along the way I know I have. Always be yourself, blog for yourself and don’t try to be anyone else, you are the best you.
How do you work with PR’s? I work with PR’s on reviews, blog posts, talking about brands or items, google+ hangouts and sometimes face to face meeting. Living just outside Glasgow it makes it difficult to get to London often. The internet world makes it easier to keep in touch.
Do you feel bloggers need to be compensated for the work they do? I think this is a personal preference and each item is different.
What do you feel about sponsorship disclosure? I think that a disclosure should be on the blog. I have a disclaimer on my pages and a disclosure policy. I feel this should be the case.
List three best practices PRs need to follow for better blogger outreach? Don’t send emails to everyone and their dog. Use a personal approach and appreciate the work bloggers put in to their posts. If I can’t do things, because I have a lot on at present, it’s nothing personal, but please don’t try to guilt me into it. We have a lot on our plates and juggle best we can.
What will be big in your blogosphere in the coming months? I have nothing major planned as yet. But, that’s one of the great things about blogging, you never know what’s coming up. I do have a blog revamp which about to go live in the near future with a lovely shiny new header.
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