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Interior Design Blogs UK Top 10

Last Updated 24/03/2016

1. Mad about the house
If you are mad about interiors, then you better visit this blog. It’s got ideas that range from mild to wild and visuals that make you want to redecorate. Author and interiors journalist, Kate Watson-Smyth, uses a friendly, conversational tone that puts readers at the heart of every home.

2. Dear Designer’s Blog

Author Carole King started this blog in 2009 as a way to create her ‘own little library of loveliness.’ The library she created helped her to then start up a digital interiors magazine. The Dear Designer blog remains her first love and boasts an extensive blogroll.

3. The Design Sheppard

Author Stacey Sheppard calls the blog her ‘online home’ and you are invited in. This blog stands out from others on the list for the functional yet beautiful ideas it offers – like for real homes.

4. Design Hunter

Launched in 2009, author Helen Powell’s Design Hunter is now an award-winning design and lifestyle blog with a focus on understated luxury and enduring modern design.

5. Love Chic Living

Author Jen Stanbrook has been busy writing a series about loft conversions and at other times, picking up awards including the Cosmopolitan Magazine’s Best Interiors Blog award! Jen shows off her ‘insatiable love of home decor, interior design and home accessories’ through the blog that first started out in 2012.

6. Fresh Design Blog

The name says it all – it’s a fresh take on interiors. This blog offers ideas  and inspiration for the modern and contemporary home and does so keeping costs in mind. Palm reading wallpaper, back to school bargains, geometric coffee cup sets…you get the gist?

7. Abigail Ahern

Recognised amongst design aficionados and devotees, Abigail Ahern’s blog is still one of the most influential interior design blogs out there and is a regular in our Top 10!

8. Sophie Robinson

Sophie has worked interior design for over 20 years and has a wealth of knowledge about the industry. Over the years Sophie has made a name for herself and appeared on BBC2’s The Great Interior Design Challenge.

9. HomeShoppingSpy

Featuring an array of different writers this blog features the latest decorating looks to the best new home-improvement ideas, plus new products from high-street stores that will help you to create your ideal home.

10. WowHaus

This is a blog that picks out the best and most interesting properties on the market. The properties featured on the site are very stylish with stunning architecture.   

 

 

The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.

Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these interior design blogs and their authors can be found in the Vuelio Media Database.

 

Other Blog Rankings

Photo Courtesy of mattwalker69 on Flickr

‘Bloggers are providing a service and should be compensated for that’ – Darren Coleshill

Darren ColeshillBlogger Spotlight with Darren Coleshill, author of one of UK’s top parenting blogs, One Dad 3 Girls. Darren spoke to us about what’s new on the site, photoblogging, sponsorship disclosure and the challenges of using social media. 

What’s new on One Dad 3 Girls? Well quite a bit has changed lately, new design, new lay out and it seems to have gone down well. There has been a move more into a photoblog, so you’ll notice my posts are a lot more photo heavy now.

Give us an example of successful brand collaboration. What did you learn from it? Over the years I’ve worked with a wide range of brands and some of them really get it and go that extra mile. It’s the brands that really push the boat out and remember your name that are a real joy to work with.
How do you use social media to promote/share content? What are the challenges? I am very active on social media and I still get a high percentage of traffic from social media. The real challenge is trying to be perfect on all channels, I’ve found it’s much better to stick to a few than spread yourself too thinly.
What advice would you give to a someone who wants to start a blog? Go for it, but remember not to compare yourself with others. Someone wish once said don’t compare your beginning to someone elses middle.
 How do you work with PRs? I think over the years I’ve build up a good relationship with various PR companies. The key is to always be polite and whenever possible to respond to their emails even if it’s to say no.
Do you feel bloggers need to be compensated for the work they do? Yes I do…I am a firm believer that bloggers are providing a service and should be compensated for that.
What do you feel about sponsorship disclosure? I think it’s important and every post that has a payment attached should be labelled as such. I get asked nearly everyday to post something without disclosing but I have always said no. I do think that bloggers need to have clear guidelines as to when they need to disclose.
List three best practices PRs need to follow for better blogger outreach?
– They need to learn the bloggers name before they get in touch
– Make bloggers feel special, go the extra mile and the blogger will do the same for you
– Don’t expect bloggers to work for free, and don’t try the ‘we have no budget line’
What will be big in your blogosphere in the coming months? Just to keep enjoying what I’m doing. At the moment I have found the perfect blog/life balance and I like to think it comes across in the blog.
Editorial information on Darren Coleshill, One Dad 3 Girls and thousands of other media/blogger contacts and outlets, can be found in the Cision Media Database.

‘Sponsorship disclosure is necessary for bloggers’ Laetitia Wajnapel, Mademoiselle Robot

Blogger Spotlight with Laetitia Wajnapel, author of Mademoiselle Robot, ranked as one of UK’s top fashion blogs by Cision. Laetitia spoke to us about why bloggers need to be compensated, the importance of sponsorship disclosure and working with her favorite brands including Pandora and LK Bennett.

What’s new on Mademoiselle Robot? I have completely changed the way I go about running the blog and after seven years of daily posts, I am now embracing thematic months. January was “Reinvention”, this month is “Love” and next month is a surprise! I can tell you it has to do with travel but I won’t say anymore…

It is hard to keep things fresh when you do something creative for a long time, so I think this new direction is perfect for me as it allows me to see things in a slightly different way and is making me feel much more inspired. So far, the response of my readers to the new formula has been overwhelmingly positive so I am happy!

Give us an example of successful brand collaboration. What did you learn from it? I have just come back from a trip to Los Angeles where I shot several creative projects for brands such as Pandora, Liberty or LK Bennett – it was great to have full creative control over everything and be able to work with some of my favourite brands.

How do you use social media to promote/share content? What are the challenges? I share my content on Twitter (@mellerobot) and relay it on Instagram (@mellerobot) and Pinterest (pinterest.com/mellerobot) but I mostly use my social channels to chat with my followers and friends. I still believe social networks are a good way to showcase your personality and voice outside of other content platforms. They are of course brilliant promotion tools, but sometimes less is more when it comes to self-promotion!

Do you feel bloggers need to be compensated for the work they do? Absolutely! A lot of us are now running our blogs as businesses and we essentially offer full creative services, from styling, writing, photography to modelling for some. I don’t see any reason why we shouldn’t be compensated for collaborations. Of course not all content should be paid for, but high profile, high visibility advertorials and collaborations definitely come with a price tag.

What do you feel about sponsorship disclosure? I feel it is absolutely necessary. I always disclose when I collaborate with a brand. I decline a lot of paid projects if I feel they are not right for the blog and I only collaborate with brands I already love, to make sure it doesn’t feel untrue to my readers and also to be able to look at myself in the mirror. I have been saying this for years and I think it is more important than ever now that money is involved: transparency and integrity are everything.

How do you like to work with PRs? I am quite traditional when it comes to PRs, I like email pitches, meetings in person, and generally building relationships!

What will be big in your blogosphere in the coming months? You will see! I am working on a few things at the moment, including the promotion of my photography exhibition at the Hoxton Holborn hotel so 2015 is looking pretty good!

Editorial information on Laetitia Wajnapel, Mademoiselle Robot and thousands of other media/blogger contacts and outlets, can be found in the Cision Media Database.

‘Bloggers need to be better compensated’ Becca Hermitt of Fashion Train

Blogger Spotlight with Becca Hermitt, author of Fashion Train, ranked one of UK’s leading fashion blogs in 2014 by Cision. Becca spoke to us about how her blog has evolved,  why she feels bloggers need to be compensated for the work they do and the three best practices PRs need to follow for better blogger outreach. 

What’s new on Fashion Train? At the moment I’ve been working really hard on the content on my blog. I’ve been working on more lifestyle and beauty content and I’ve recently had a whole new layout for my blog!

How do you use social media to promote/share content? What are the challenges? I use social media everyday to promote content for my blog. My favourite social media site is Twitter. The challenges are tweeting about your content at the right time to make it be seen and also posting photos from the content onto Instagram.
What advice would you give to a someone who wants to start a blog? To start a blog because you enjoy it and that because you want to. Nothing comes easy with blogging and it takes a lot of hard work before people begin to notice your content. Work hard, expect nothing and love what you’re doing!
How do you work with PRs? I work with PR’s on generating content, competitions and reviews. I love creating a relationship with PR’s as it sort of feels like a friend is emailing you sometimes! I only work with PR’s on content and opportunities that I think are suitable for my readers.
Give us an example of a successful brand collaboration. What did you learn from it? It was a while ago (maybe about half a year) when I did some work with Dolce Gusto to celebrate the launch of their new coffee machines – I learnt how to do calligraphy and it was so much fun!
Do you feel bloggers need to be compensated for the work they do? Yes. I don’t think companies realise that by gifting a £25 dress how much work goes on behind the post. There’s photography, styling, writing, editing and social media and that takes up a lot of time. I definitely think bloggers need to be better compensated.
What do you feel about sponsorship disclosure? I will state when something been sponsored on my blog. But as I always tell my readers, I would never work with a company I didn’t think was suitable for my blog.
List three best practices PRs need to follow for better blogger outreach?
– To be friendly. I always love emails when it’s obvious a PR has actually read my blog.
– To get my name and my blog right! There’s so many emails I get where the PR’s call me by the wrong name. I think this is bad practice as it doesn’t make me want to email them back.
– Be more open to suggestions. Just because you’ve asked for something in particular it doesn’t mean that’s what’s suitable for the blogger. Take on their suggestions to create a better partnership.
What will be big in your blogosphere in the coming months? I think in the blogosphere you’ll see a lot of military fashion, 70’s and boho styles!
 Editorial information on Becca Hermitt, Fashion Train and thousands of other media/blogger contacts and outlets, can be found in the Cision Media Database.