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Last Updated 24/03/2016
1. Mad about the house
If you are mad about interiors, then you better visit this blog. It’s got ideas that range from mild to wild and visuals that make you want to redecorate. Author and interiors journalist, Kate Watson-Smyth, uses a friendly, conversational tone that puts readers at the heart of every home.
2. Dear Designer’s Blog
Author Carole King started this blog in 2009 as a way to create her ‘own little library of loveliness.’ The library she created helped her to then start up a digital interiors magazine. The Dear Designer blog remains her first love and boasts an extensive blogroll.
3. The Design Sheppard
Author Stacey Sheppard calls the blog her ‘online home’ and you are invited in. This blog stands out from others on the list for the functional yet beautiful ideas it offers – like for real homes.
4. Design Hunter
Launched in 2009, author Helen Powell’s Design Hunter is now an award-winning design and lifestyle blog with a focus on understated luxury and enduring modern design.
5. Love Chic Living
Author Jen Stanbrook has been busy writing a series about loft conversions and at other times, picking up awards including the Cosmopolitan Magazine’s Best Interiors Blog award! Jen shows off her ‘insatiable love of home decor, interior design and home accessories’ through the blog that first started out in 2012.
6. Fresh Design Blog
The name says it all – it’s a fresh take on interiors. This blog offers ideas and inspiration for the modern and contemporary home and does so keeping costs in mind. Palm reading wallpaper, back to school bargains, geometric coffee cup sets…you get the gist?
7. Abigail Ahern
Recognised amongst design aficionados and devotees, Abigail Ahern’s blog is still one of the most influential interior design blogs out there and is a regular in our Top 10!
8. Sophie Robinson
Sophie has worked interior design for over 20 years and has a wealth of knowledge about the industry. Over the years Sophie has made a name for herself and appeared on BBC2’s The Great Interior Design Challenge.
Featuring an array of different writers this blog features the latest decorating looks to the best new home-improvement ideas, plus new products from high-street stores that will help you to create your ideal home.
This is a blog that picks out the best and most interesting properties on the market. The properties featured on the site are very stylish with stunning architecture.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these interior design blogs and their authors can be found in the Vuelio Media Database.
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Photo Courtesy of mattwalker69 on Flickr
Blogger Spotlight with Darren Coleshill, author of one of UK’s top parenting blogs, One Dad 3 Girls. Darren spoke to us about what’s new on the site, photoblogging, sponsorship disclosure and the challenges of using social media.
What’s new on One Dad 3 Girls? Well quite a bit has changed lately, new design, new lay out and it seems to have gone down well. There has been a move more into a photoblog, so you’ll notice my posts are a lot more photo heavy now.
Blogger Spotlight with Laetitia Wajnapel, author of Mademoiselle Robot, ranked as one of UK’s top fashion blogs by Cision. Laetitia spoke to us about why bloggers need to be compensated, the importance of sponsorship disclosure and working with her favorite brands including Pandora and LK Bennett.
What’s new on Mademoiselle Robot? I have completely changed the way I go about running the blog and after seven years of daily posts, I am now embracing thematic months. January was “Reinvention”, this month is “Love” and next month is a surprise! I can tell you it has to do with travel but I won’t say anymore…
It is hard to keep things fresh when you do something creative for a long time, so I think this new direction is perfect for me as it allows me to see things in a slightly different way and is making me feel much more inspired. So far, the response of my readers to the new formula has been overwhelmingly positive so I am happy!
Give us an example of successful brand collaboration. What did you learn from it? I have just come back from a trip to Los Angeles where I shot several creative projects for brands such as Pandora, Liberty or LK Bennett – it was great to have full creative control over everything and be able to work with some of my favourite brands.
How do you use social media to promote/share content? What are the challenges? I share my content on Twitter (@mellerobot) and relay it on Instagram (@mellerobot) and Pinterest (pinterest.com/mellerobot) but I mostly use my social channels to chat with my followers and friends. I still believe social networks are a good way to showcase your personality and voice outside of other content platforms. They are of course brilliant promotion tools, but sometimes less is more when it comes to self-promotion!
Do you feel bloggers need to be compensated for the work they do? Absolutely! A lot of us are now running our blogs as businesses and we essentially offer full creative services, from styling, writing, photography to modelling for some. I don’t see any reason why we shouldn’t be compensated for collaborations. Of course not all content should be paid for, but high profile, high visibility advertorials and collaborations definitely come with a price tag.
What do you feel about sponsorship disclosure? I feel it is absolutely necessary. I always disclose when I collaborate with a brand. I decline a lot of paid projects if I feel they are not right for the blog and I only collaborate with brands I already love, to make sure it doesn’t feel untrue to my readers and also to be able to look at myself in the mirror. I have been saying this for years and I think it is more important than ever now that money is involved: transparency and integrity are everything.
How do you like to work with PRs? I am quite traditional when it comes to PRs, I like email pitches, meetings in person, and generally building relationships!
What will be big in your blogosphere in the coming months? You will see! I am working on a few things at the moment, including the promotion of my photography exhibition at the Hoxton Holborn hotel so 2015 is looking pretty good!
Blogger Spotlight with Becca Hermitt, author of Fashion Train, ranked one of UK’s leading fashion blogs in 2014 by Cision. Becca spoke to us about how her blog has evolved, why she feels bloggers need to be compensated for the work they do and the three best practices PRs need to follow for better blogger outreach.
What’s new on Fashion Train? At the moment I’ve been working really hard on the content on my blog. I’ve been working on more lifestyle and beauty content and I’ve recently had a whole new layout for my blog!
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