Request a Quote
Contact our representatives for a customised quote or alternatively take a few moments to fill out the short form.
Last Updated 24/03/2016
1. Mad about the house
If you are mad about interiors, then you better visit this blog. It’s got ideas that range from mild to wild and visuals that make you want to redecorate. Author and interiors journalist, Kate Watson-Smyth, uses a friendly, conversational tone that puts readers at the heart of every home.
2. Dear Designer’s Blog
Author Carole King started this blog in 2009 as a way to create her ‘own little library of loveliness.’ The library she created helped her to then start up a digital interiors magazine. The Dear Designer blog remains her first love and boasts an extensive blogroll.
3. The Design Sheppard
Author Stacey Sheppard calls the blog her ‘online home’ and you are invited in. This blog stands out from others on the list for the functional yet beautiful ideas it offers – like for real homes.
4. Design Hunter
Launched in 2009, author Helen Powell’s Design Hunter is now an award-winning design and lifestyle blog with a focus on understated luxury and enduring modern design.
5. Love Chic Living
Author Jen Stanbrook has been busy writing a series about loft conversions and at other times, picking up awards including the Cosmopolitan Magazine’s Best Interiors Blog award! Jen shows off her ‘insatiable love of home decor, interior design and home accessories’ through the blog that first started out in 2012.
6. Fresh Design Blog
The name says it all – it’s a fresh take on interiors. This blog offers ideas and inspiration for the modern and contemporary home and does so keeping costs in mind. Palm reading wallpaper, back to school bargains, geometric coffee cup sets…you get the gist?
7. Abigail Ahern
Recognised amongst design aficionados and devotees, Abigail Ahern’s blog is still one of the most influential interior design blogs out there and is a regular in our Top 10!
8. Sophie Robinson
Sophie has worked interior design for over 20 years and has a wealth of knowledge about the industry. Over the years Sophie has made a name for herself and appeared on BBC2’s The Great Interior Design Challenge.
Featuring an array of different writers this blog features the latest decorating looks to the best new home-improvement ideas, plus new products from high-street stores that will help you to create your ideal home.
This is a blog that picks out the best and most interesting properties on the market. The properties featured on the site are very stylish with stunning architecture.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these interior design blogs and their authors can be found in the Vuelio Media Database.
Other Blog Rankings
Photo Courtesy of mattwalker69 on Flickr
The Guardian has much to celebrate after winning the maximum awards including the top accolade at The Drum’s Online Media Awards that took place on Wednesday at the Marriott Grosvenor Square hotel in London.
The awards night, co-sponsored by Cision UK, celebrated the best in online news and journalism, and was attended by some of the world’s leading media organisations including The Wall Street Journal, The Huffington Post, The Guardian, The Times, Channel 4, ITN and The BBC to name a few.
The Guardian won website of the year which was also chosen as the Grand Prix – the group took home an overall of 4 awards and a commendation. The Chairman’s Award, chosen by Noel Young of ReportBoston.com, went to RadioTimes.com.
BBC News Online and Channel 4 News both won 3 awards each while BACP won the award for Best Health/Education News Site for TherapyToday.net.
In the Individual awards the Online Editor of the Year went to Anna Doble, Channel 4 News. Digital Writer of the year was presented to Geoff White also from Channel 4 News and Best Freelance writer was awarded to Simon Hooper for Al Jazeera English Online. Outstanding Digital Team of the Year was given to the.guardian.com.
The full list of winners, across all award categories, can be found on the Online Media Awards website but for a look at what really went on at the awards ceremony, scroll on down:
The event started out with a champagne reception:
And was followed by a selfie competition. Some of the entries included:
— Christian (@Christian1607) June 11, 2014
Taking home the bubbly, the best selfie of the night went to:
Doc Brown, comedian, rapper and actor, in performance:
— Angela Haggerty (@TheDrumAngela) June 11, 2014
The winners of the night included:
Cision’s Kirsti Kauronen presented five awards. Here is she on stage:
Summing it all up in a single tweet:
— OnlineMediaAwards (@OM_Awards) June 12, 2014
The Online Media Awards presented by The Drum in association with Cision is set to take place at the Marriott Grosvenor Square in London on 11 June. The award ceremony, now in its fourth year, identifies the best and boldest in online news-creativity. The awards are spread across 32 categories and include Marketer of the Year, Brand of the Year and Marketing Agency of the Year, among others.
The shortlist of nominees will be disclosed on the 1 May and the winners will be announced at the event.
Although the official entry deadline for The Online Media Awards has now passed, extensions have been made available. If you would like to arrange an extension, please contact Caity Ryan on 0141 559 6063 or submit your entries online at www.onlinemediaawards.net
The Manchester, Birmingham and Leeds arm of the WPP-owned media planner and buyer has beaten all other agencies outside of London, with its latest year turnover at £155,557,125 and turnover growth of £42,039,733, an increase of 37% year-on-year, while delivering £5,498,979 of gross profit growth, according to The Drum.
Manchester-based Media Agency Group came in second, followed by Stein IAS. The rest of the top 10 were TRT Direct, The Fresh Group, BWP Group, Brightsource, Stickyeyes, Jellyfish and Elmwood respectively.
The report ranks agencies criteria relating to financial performance, to highlight the most successful 100 marketing services agencies outside of the M25.
Steve Antoniewicz, managing director of RAR, was quoted in the article saying: ‘The results of this year’s top 100 shows there is a healthy agency sector right across the country. Agencies continue to innovate and achieve growth despite many limiting factors. Some of the organic growth has been amazing and the growth through acquisitions or mergers demonstrates there’s also some real ambition in the sector. I think the kind of performance of Top 100 agencies seen here would be the envy of any agency, regardless of location.’
The Great Google has come under fire lately for allegedly breaching privacy laws in regards to Gmail accounts, and then for preaching ethical SEO practices that can potentially change the way PR companies use press releases. Both issues have grabbed headlines and stirred debates across media platforms, but while the privacy issue is locked in a legal tussle, the new webmaster guidelines have left the PR community with little option other than to scratch their heads and look for clarity and reassurance.
Why? First let’s have a look at what Google actually wants:
In the link schemes document, Google stated: ‘Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.’
In simple terms, this means that press releases which try to manipulate content through links only to drive traffic to their website and score highly on Google’s PageRank, will be ruled out of its link analysis algorithm altogether.
The Link Schemes document goes on to suggest:
‘You can prevent PageRank from passing in several ways, such as:
Adding a rel=”nofollow” attribute to the
Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file.’
Again, what this means is if optimised anchor texts in press releases are used, a “nofollow” link will ensure a green light from Google to treat the release as information, rather than paid content.
Sounds easy but what followed Google’s update was a flurry of responses from the media and debates from professionals, sparked primarily by ZDNet’s journalist Tom Foremski post titled, ‘Did Google just kill PR agencies?’
While Foremski led a lively discussion, the general consensus among experts in the field was that the claim was slightly exaggerated. Yes, links help journalists find more information on the product or service in question in the press release, and is also useful for PR to direct traffic to its client’s website, but there is a proper way to PR, and a lazy way. Google’s new rules will merely separate the two classifications of online marketing which in SEO terms are categorised as Black Hat or ‘unnatural’ links, and White Hat, referring to clear-cut content aimed at…well, building public relations.
If anything, Google’s guidelines will take the PR industry back to the fundamentals of press release writing, (a move which journalists might welcome), to allow better creation and crafting of content to deliver the message the right way.
An article in PRWeek in response to ZDNet titled, ‘No, Google didn’t just kill PR agencies’ correctly pointed out: ‘That fact that we’re seeing Google clamping down further on Black Hat type activities means that PR firms should see an even greater rise in demands from clients for their PR SEO services.
However, Google’s latest updates do mean that PR agencies need to constantly be aware of how Google works. Not only to enhance PR effectively with SEO techniques, but also to ensure they’re doing safe SEO PR, and continuing to drive their client’s brands.’
A stronger viewpoint is shared by The Drum, where the author, Andy Barr believes the hype around Google’s updated guidelines is ‘exaggerated.’ He said: ‘Putting nofollow in releases placed on wires is a great idea by Google and has no effect on PR agencies that typically write great content and don’t then rely on wires for the majority of coverage.’
The views are shared by Cision. We work closely with PRs and have alliances with the best in the industry who believe in great content, whether it is traditional press releases, articles or videos aimed at consumers. We are certain that PRs who are using traditional communication skills well will not be impacted by these changes.
Cision’s social newsrooms (formerly known as CisionWire) is a place where clients can host their content and where it can be easily shared and discovered through search. An effort to communicate the ‘nofollow’ tags to client is currently underway, and will be included in training from now on.
Like Cision, other businesses in the PR and communications sector are likely to set new practices in place and perhaps keep abreast with SEO trends to Google-proof themselves, but by no means will the shutters fall on the industry because of Google’s new terms.
For an insider’s view on how PR agencies are responding to the updated guidelines, please click here.
My weekly pick of comms news curated via @CisionUK. Happy Thursday!
Twitter opens up its analytics platform, lets everyone review the performance of their tweets for free by
@nisummers via THE NEXT WEB
‘Twitter has quietly opened up its various analytics tools to the public, giving everyone access to in-depth data about the people and brands who follow them, as well as the performance of their most recent tweets.
The change was spotted by Christopher Penn, vice president of marketing technology at SHIFT Communications earlier this week, as well as Danny Olson, a digital strategist at Weber Shandwick. Users simply need to head to the Twitter Ads dashboard and click on the ‘Analytics’ tab at the top of the page to access the new features.’
‘The engagement rate of tweeted Vine videos is almost the same as those of YouTube videos, despite the former only launching about six months ago, new research from Socialbakers has found.
The study showed that tweeted YouTube videos earned a 0.048 per cent engagement rate on average, compared with 0.031 per cent for Vine uploads.’
‘Newspaper publishers beleaguered by digital developments for the past decade are starting to believe that business models to support digital journalism have emerged. Their increasing optimism is driven by a number of factors: the growing revenue from paywalls and digital apps for tablets and smartphones, as well as a more favourable shift in public attitudes towards paying for online news. These trends are leading more newspapers to shut off or reduce the flow of free digital news, with the Daily Telegraph and the Sun recently introducing pay services, and about half of US newspapers currently charging for some digital news services.’
‘Exclusive consumer research launched today by branding agency Corke Wallis reveals that nearly 90% of people in the UK want to take control of the type and timing of the promotional messages they receive.
An online survey of 300 UK consumers found the overwhelming majority want an alternative to regular targeted promotions that’s more in-sync with their shopping activity. 86% said they would be interested in a service that enables them to request offers for relevant products in real-time. 14% of those who said they would be interested in this kind of service also said they would be willing to pay for it.’
‘For newsrooms keen to get to grips with analytics, there is a wealth of data available. And just one part of that is social analytics – the data focused on how stories are being discovered, shared and consumed via social media platforms.
Social has become a significant traffic driver for most news outlets, with much of their audience discovering content on social media, both on mobile devices while on-the-go, and via desktop, highlighting the growing importance of this area of analytics.’
My weekly pick of comms news curated via @CisionUK.
‘Don’t get me wrong—some in the B2B sector really get it, such as Dell, American Express, GE, among others.
But why is it that so many B2B executives feel that digital marketing won’t help them take their business to new levels?
To answer that question, surveying the B2B entities I work with, it’s because some execs still feel that their products or services “are so niche that [digital] won’t work” or “our target audiences aren’t on social,” etc. But these thoughts don’t reflect what’s been shown to work for similar entities.’
‘Jurnid, a publishing platform inspired by a Knight Foundation challenge, offers journalists the chance to set a paywall on their work while also providing a mentoring community between journalists and professionals.
Created by website designer Andrew Quarrie, who has strong ties to the Miami journalistic community, Jurnid is intended as a platform for students and professionals to showcase their talents and build an audience.’
‘Now is one of the hardest times to get a foot on the journalism career ladder. Budget cuts mean that there are fewer jobs and that those already in work are clinging to their desks by the fingernails. A wannabe hack needs to be fully prepared when entering the job market, which is where this journalist’s ‘tool box’ comes in.’
‘Online marketing services provider Rakuten LinkShare has revealed that tablet and mobile sales have now reached 17 per cent of overall network transactions in the UK, highlighting the growing role of mobile shopping in the wider digital market.’
‘Flipboard is one of the new generation of news readers that provide a slick app to let you subscribe to news and topics on media websites, blogs and other social media and social networks.’
Here is my pick of comms news curated from @CisionUK this week.
‘Facebook recently launched a new feature which has been used by a number or high-profile journalists in order to host conversations.
The feature is currently being rolled out, and all Facebook pages will get the option by 10 July, as will all individual accounts where the person has more than 10,000 followers.
In a similar way to a Reddit AMA (ask me anything), a person or page can take questions in real-time.’
‘Facebook is launching video advertising in its newsfeed in July, in an effort to capture some of the growing online video and television ad markets that are worth billions of pounds globally.
Like online video ads on other sites the new Facebook newsfeed video ads will begin playing automatically, but without sound with the option of turning audio on left to the user. When audio is activated the ad will play from the beginning.’
Six examples of B2B companies that shine on Twitter by Phil Osgood via Econsultancy
‘Many commenters mentioned that it would be useful to see a similar post focusing on B2B examples and I was obviously happy to oblige.
Twitter is a difficult medium for B2B companies as it’s all too easy to simply view the platform as a broadcast medium and churn out dull corporate messages.
But here are six examples of businesses that have managed to buck the trend and create interesting or useful Twitter feeds…’
‘Deloitte has released the results of its seventh annual Media Consumer survey and it certainly makes for some interesting reading, here we delve into the findings and what they mean for digital marketers.
Deloitte has also produced this interactive graphic highlighting some of the findings and demonstrating the year-on-year change.’
‘Despite Facebook’s announcement that a third of its advertising revenue in Q1 came through mobile, research by Haygarth has found that 80 per cent of 18-24 year olds have never clicked on a Facebook ad on mobile, while almost half say they don’t look at brand Facebook pages.’
Here’s my weekly comms news round up curated via @CisionUK. Just in time before you head out to enjoy the sun!
‘Gordon MacMillan, editor of Haymarket’s social media blog The Wall, is to depart the company after 15 years to join Twitter.
MacMillan made the announcement through The Wall, explaining that was leaving to take up the role of editorial manager within Twitter UK’s sales and marketing team.’
‘With the PC officially in decline, mobile is clearly now the platform of choice for most digital services, including commerce, music, entertainment, banking, and communication. But advertisers and marketers have failed to keep up with consumers and continue to spend heavily in traditional media such as television and PC web media such as search or display.’
Twitter signs major advertising deal with Publicis Groupe’s Starcom by @GordonMacMillan via The Wall
‘Twitter has signed its biggest advertising deal to date with an agreement with Starcom MediaVest Group, which is reported to be worth hundreds of million of dollars.
According to a report in the FT Twitter the TV linked deal is another reflection of Twitter’s importance as the second screen and its increasingly symbiotic relationship with television.’
‘Storify has made another move in moving towards a freemium model.
Late yesterday the team behind the tool, which has become a favourite of journalists as a method of curating social media posts, announced details of a paid-for option aimed at journalists.
The new service costs around £50 a year or £5.30 a month ($79 if paying annually, $99 for the year for those paying monthly, plus there is an introductory annual price of £39 / $59). It is called Storify Business and is aimed at “professional journalists, agencies, brands and bloggers”.’
‘Bruce Daisley, UK sales director at Twitter, believes that in the past, too many social media campaigns have been rushed through in a bid to increase fans and followers.
Speaking at the Adobe Summit in London, Daisley said: “I would say to any brand thinking about using social media – decide what your objectives are before you set about doing it, rather than seeing it as being exciting and cool.”‘
‘Overall, the proportion of British adults with a social networking profile grew to 64 per cent in 2012, compared to 59 per cent a year earlier.
Ofcom said baby boomers were responsible for the rise. The proportion of 55 to 64-year-olds with a profile rose to 35 per cent last year, up from 24 per cent in 2011.’
My weekly pick of comms news is back. Curated via @CisionUK.
Blogger engagement: the benefits for brands by @Harcagypsy via Econsultancy
‘Quite simply, if you take the time to engage with bloggers in the correct manner, then bloggers in turn will engage with your brand as part of a mutually beneficial relationship and more often than not, go above and beyond what they’re asked to do.
Setting up a blog is relatively easy, anyone can do it. So if that’s the case, why do blogs have a higher failure rate than restaurants?’
Where content marketers go wrong – 5 rules for brands by @julesshoes via The Wall
‘According to a report published recently by CopyPress’ – the 2013 State of Content Marketing Study– 34.8% of marketers are making content marketing their main focus during 2013.
That’s twice as many as in 2012 and it places content marketing above search engine optimisation, mobile communications and media buying in marketers’ overall list of priorities. But while there is a clear shift in attention towards content marketing as a key business tool, do marketers and brands really have the skillsets to capitalise on this growing trend?’
Facebook reportedly to introduce £10 private messaging fee by John Glenday via The Drum
‘Facebook, ever mindful of an opportunity to monetise its huge user base, is to begin charging UK members up to a tenner to send a private message to celebrities, public figures or even just newly met strangers.
The social network is said to be investigating use of a sliding scale of fees based on a users number of followers and the number of people paying to message them – the more of both a user has the more it’ll cost you to get in touch.’
How to use LinkedIn’s new mentioning feature by Kevin Allen via PR Daily
‘Borrowing a page from Twitter and Facebook, LinkedIn unveiled a new feature that allows users to tag other users in posts. It’s akin to tagging someone on Facebook or mentioning on Twitter.
LinkedIn hopes it will help spark conversations on the network. Here’s how it works, according to the LinkedIn Blog: ‘
Seven SEO tools to improve your online PR efficiency by @kelvinnewman via Econsultancy
‘It’s no secret that lots of SEO agencies and teams are trying to do the reverse at the same time.
While this merging of disciplines is no big surprise, something that I hadn’t anticipated is just how useful SEO tools can be for people carrying out online PR.
Search Marketers are generally obsessed about efficiency and using tools and software to make their lives easier, and many of the tools available can also help anyone working in online PR.’
Seems like winter is back but so is Thursday and my weekly pick of comms news curated via @CisionUK.
Using analytics to boost your social ROI by Matt Kates @ePrize via Econsultancy
‘This presents a significant challenge that needs to be overcome in order for marketers to tailor social communications in ways that encourage meaningful engagement.
Enhancing the quality of engagement will increase loyalty among your social audience and more effectively guide them down the path to purchase. As such, marketers should place a premium on fostering social relationships that add tangible value and incentives to the customer experience. But how do you do this without understanding your social audience?’
Why you measure Facebook engagement inaccurately by @tobymargetts via The Wall
‘Let’s be clear: nobody is measuring their social activity effectively. This may seem like a sweeping statement but understand that this claim is based on a five fundamentals:’
Big data: the bedrock of eCRM strategy by @Jessdaviesmk via The Drum
‘Big data is playing a key role in the transformation of electronic customer relationship management (eCRM), allowing marketers to drive multichannel communications with consumers.
Email has long been seen as the backbone of eCRM, and with good reason. After all, most B2C communications on the web require an email address to get started. Yet the importance of email has been overshadowed in the last few years, regarded by many marketers as the unsexy sister of social media.’
10 more valuable Google Analytics custom reports by @gcharlton via Econsultancy
‘Last week I published a list of ready-made custom reports for Google Analytics, including ways to measure links, PPC campaigns, sales by time of day and more.
The reaction was very positive, and in the comments and related G+ discussion, more great custom reports were suggested, so I’ve rounded them up here.’
A Guide To SEO and Online Marketing Jargon by Colin Skinner via RETURN ON.DIGITAL
‘We are all guilty of using jargon and abbreviations during phone calls and meetings whilst presuming clients know the ‘slang’ of our industry. Assuming they don’t, I’ve translated this jargon in a quick reference guide to help clients, colleagues and overly nosy family members.’
The weekend is nearly here but in the meantime I bring you my weekly comms news round up curated via @CisionUK.
Google reinforces crackdown on ad scammers by @Jessdaviesmk via The Drum
‘Google has warned it will treat scammers that flout its ad policies with “zero tolerance” as it continues its efforts to combat bad ads.
The internet giant has stated it will continue to solidify its systems to root out policy-violating ads which damage consumers’ web experiences.’
Content marketing and SEO: how will they evolve in the future? by @agwp via Econsultancy
‘The majority of marketers surveyed in our Content Marketing Survey Report (produced in associated with Outbrain) agreed with the statement that “Content marketing is becoming its own discipline, like SEO or email marketing”.
The question remains to be seen as to how content marketing and SEO will change, integrate and evolve over time, with some predicting the demise of SEO and others insisting that it will remain as its own discipline.’
50 blogs by journalists, for journalists by @SarahMarshall3 via journalism.co.uk
‘Here is a list of 50 blogs by journalists. The list ignores blogs on other interest areas written by journalists, instead selecting those that are about journalism or the industry in some way.
There are blogging reporters who share their tips and experiences of mobile journalism, blogging journalism educators, and blogging photojournalists.’
How to measure brand awareness on Facebook by Michelle Hill from @RedRocketMedia via Econsultancy
‘However, it is difficult to give someone a one-size-fits-all answer as it largely depends on what you want to measure, and what you want to measure largely depends on your wider objectives in the first place.
With this in mind, I thought I’d put together a series of articles where each week I take a particular objective and offer some guidance on how to measure it.’
Twitter continues to evolve beyond 140 characters as it introduces updates to embedded Tweets by @gordonmacmillan via The Wall
‘Twitter has introduced some updates to embedded Tweets that make them faster and more useful. The changes are part of Twitter’s continual evolvement beyond 140 characters making Tweets bigger than the sum of their characters and more engaging. We saw those changes begin last year when Twitter CEO, Dick Costolo, announced plans for interactive tweets and content curration following the introduction ofexpanded Tweets in June.’
First day of advent is here tomorrow but first comes my weekly round up of comms news curated via @CisionUK.
10% of all in-store retail sales in December to be influenced by smartphones via @thedrum
“Consumers will make £330m of festive purchases directly on their smartphones this year, research from Deloitte has found, with this figure increasing to £3.5bn of Christmas retail sales when including purchases influenced by smartphones.”
“Google’s moves to ensure that search results are delivering a better customer experience, and one that is driven by the generation of credible and quality content, is posing an interesting challenge for SEO professionals.
The rules of traditional SEO are changing at a fast pace and this challenge presents a unique opportunity for how we should work better with our content marketing teams to ensure that we are providing an integrated SEO campaign that delivers better search rankings, greater levels of brand awareness, and a great user experience.”
“Mobile commerce has seen considerable growth over the past two years. While there has always been talk of ‘the year of the mobile’ there is now significant evidence to suggest this has finally arrived. With the introduction of the iPhone and subsequent smartphone releases, the way that consumers are able to access the internet has changed significantly. With mobile devices becoming increasingly sophisticated and connectivity issues being overcome, consumers are regularly turning to mobile devices. Affiliate Window has been monitoring mobile trends across the network closely over the past couple of years and the growth has been phenomenal.”
“Firstly, let’s be clear, a lot of digital strategies ARE failing. I have had the feeling this was the case for a good couple of years now – that beneath the hype that ‘new media’ constantly generates a lot of digital initiatives simply weren’t working.
Then, in December of last year, TNS released its ‘Digital Life’ report suggesting that “misguided digital strategies are generating mountains of digital waste, from friendless Facebook accounts to blogs no one reads.” At last, a major study honest enough to comment on something more than social behaviours and the rise of mobile.”
“Every two weeks, The Next Web helps you keep track of interesting technology events around the globe by bringing you a list of upcoming tech conferences, meetups and get-togethers.
As the end of the year approaches, we’ve already added a few of next year’s events. For most of these events we’ve arranged a special discount on tickets. If you think your event should be included, feel free to submit it for review.”
My weekly pick of comms news curated via @CisionUK. Enjoy!
“Facebook, the world’s largest social platform, is known for rolling out regular updates and changes to its site and the last couple of weeks seem to have been particularly prolific even for them.
To keep you in the loop, we have compiled a short list of updates that have caught our attention and could prove useful for brands looking to improve and sustain their activity on the platform.”
“Rob Brown FCIPR, chair of CIPR Social Media Panel and editor of Share This Too, a follow up to CIPR book Share This: The Social Media Handbook for PR Professionals, discusses why Twitter is a necessity for PRs.
Twitter is in the news again this time with an imperative to resolve whether it is a force for good or for evil. The answer is simple; it’s neutral, people make it what it is and they can be either.”
“Brands often talk about their online communities, when what they mean is their branded Facebook, Google+ or LinkedIn page, or Twitter feed. All of these usually start as broadcast channels for brands – you’re incredibly lucky if your Facebook fans are all engaged enough to be considered a community from the outset – but, with time and effort, can become thriving communities.”
“I ran an all-day workshop at the Content Marketing Show this week in London on building authoritative and diverse links. In other words, PR or influencer relations. The audience was an engaged group of search marketers who recognised that Google’s recent major algorithm updates had really put the onus on quality, authoritative and diverse inbound links.”
“Journalists, businesses, sports stars, musicians are all competing for social media influence. All that’s before the rest of us try and add our expertise. This all adds to a lot of noise on social media, and it can be hard to know initially who to take seriously.”
“Facebook has launched Global Pages, a new feature that will allow brands to offer their visitors more localised content.
When visiting a brand page, Facebook users will now be directed to the best version of the page according to their location. This means that brands will only need one page name and URL to offer regionalised content – such as cover photos, apps, milestones and newsfeed stories – to their visitors from around the world.”
“Journalists and news creators, who by nature are at the top of the social news cycle, as well as content creators for brands that offer value to their communities should be aware of these six great tools.
As part of my role here at Econsultancy as Content Marketing Executive, I was immediately immersed in product demos and in-person meetings for new products in the burgeoning social web discovery space.
Here are six immediate standouts from the pack that I feel other content marketers should be using and why.”
“For many customers wanting to pay their bills, check their balance, track an order or simply find information online has become a highly convenient way to self-serve.
But what’s next? At the moment, it seems that many organisations with a business-to-consumer relationship have a Facebook or social media presence to some degree.”
“Branding and marketing are “secret weapons” that will help charities to attract more donations and raise awareness as marketers fight a hard battle for investment within many charity organisations, according to a new report.”
“We all know the digital world is innovating at exponential speed and marketers are playing constant catch up. Indeed, IBM’s recent Global CEO Study shows that organisations feel they are being bombarded by change and struggling to keep up.
That is why this year’s World Media Group Digital Communications seminar last week set out to provide an understanding of what these rapid transformations mean to advertisers, and how they should be adapting as a result.”
My weekly pick of comms news curated via @CisionUK. Happy weekend!
“Leading digital marketing agency SiteVisibility has announced that its unique series of SEO blog posts has been transformed into an eBook and will be sold on Amazon priced £1.99 with all proceeds going to charity. The funds made from the sale of the book, which provides an alphabetical step-by-step guide to SEO for business leaders, directors and CEOs, will be donated to the NSPCC as SiteVisibility aims to raise at least £1600 this year for its chosen charity.”
“SEO is changing and we have now entered the age of content marketing.
The divide between online marketing and classic marketing and advertising is closing fast with creativity and design now essential elements of an SEO campaign.
Every other article seems to be screaming at us that the end is nigh. It’s pretty tiresome to read sensationalist articles with provocative headlines and little else in substance.”
“It may seems staggering that in the digital, social age companies feel they can communicate effectively without using social media, but that is the case according to the latest Grayling Pulse survey.”
“Facebook has launched Global Pages, a new feature that will allow brands to offer their visitors more localised content.”
“Infographics platform Visually has launched a marketplace to connect designers with those needing infographics, such as news outlets.
The platform will also provide opportunities for journalists and storytellers, as they can be commissioned work on a data visualisation that requires journalistic research, Stew Langille co-founder and chief executive of Visually told Journalism.co.uk.”
Comms news rounded up from the past two weeks curated via @CisionUK. Both late and early this time around. Enjoy!
“Google has today announced the launch of Tag Manager, to help sites consolidate their website tags.
According to Google, the new free tool will include asynchronous tag loading, multi-account functionality and a preview mode.”
“While the importance of content marketing is beyond dispute, with 90% of respondents believing that it will become more important over the next 12 months, just 38% currently have a defined strategy in place.
Econsultancy’s first Content Marketing Survey Report, produced in association with Outbrain, is based on a survey of more than 1,300 digital marketing professionals working for brands, publishers and agencies.
Here are a few highlights from the survey report…”
“There is no doubt that Twitter is everywhere, and despite criticisms that the social media site is overhyped, it has played a meaningful role in much more than just sharing what users had for dinner. Twitter is quickly becoming the go-to spot for all kinds of news, and over the past few years has broken major stories and provided insights into conflicts around the world. As a result, whether you love it or begrudge it, there’s no avoiding Twitter when it comes to modern journalism. It’s necessary for any journalism student to learn how to use the site and to make the most of the opportunities it affords. Whether that means employing it to network, find jobs, get inspired, or just to read the latest news is entirely up to you, but we offer some tips here that can help you to do all of the above and more. “
“Now, the word has an entirely different meaning to a global world of young digital natives, and understanding/collecting data on how these types of feeds are accessed and interacted with is going to be big business.
Where do you learn about breaking events? Consult the Twitter feed. Need to get caught up on family and friend’s whereabouts after a long- stint of no communication, that’s a Facebook feed.”
“Advertising Week and CNBC recently held an event with the titans of the social web. Called Masters of Monetization 2.0, the event brought togethertop revenue and ad execs from LinkdedIn, Twitter, Foursquare, Buzzfeed and Tumblr, as well as some Madison Avenue mad men.
Together, they came up with some insights into how to bring in revenue from the social web, an issue which has long plagued even the hottest tech companies.
There was also a growing focus on mobile, with significant amounts of social network traffic coming via smartphones and tablets.”
“Identifying and finding new customers is an art. You know people need your product and service, but unless you successfully connect with the right people they are never going to discover it and interact with you. Online lead generation is an ideal way to achieve this and grow your database quickly. And if used to its full capabilities, can be a powerful marketing tool for customer acquisition, enhancing ROI.”
Content marketing becoming more important, but strategy lacks via @Newsreach NewsReach
“The next year will see content become a more important element of digital marketing strategies than ever before, according to a new industry report.
Econsultancy and Outbrain’s Content Marketing Survey Report 2012 found more than 99 per cent of marketers believe content will have a key role to play in marketing over the next 12 months. However, a much smaller proportion of in-house and agency-side marketers have a content marketing strategy in place.”
“Next in the line-up, we have Mark Johnstone who will be presenting at this year’s SearchLove London in just three weeks’ time.
Mark joined Distilled as an SEO consultant in July 2010 but his passion for all things creative shone through and in November 2011 he changed roles to take on the challenge of heading up the creative team. One of his first successes was the completion of this infographic which received over 6,000 tweets, 33,000 Facebook likes and over 300 linking root domains!”
“Discussions at recent news industry conferences have often referred to the importance of good user experience, particularly during discussions about how news outlets are reaching and interacting with their users on digital platforms.
References to user experience could cover a range of aspects, including the user’s journey through content, an app or a news website, the usability of those products and the experience of consuming a single piece of content.”
Last week we published the results of our annual ‘Social Jounralism Study‘ as well as an infographic displaying the findings. There is more to come from the study, but in the meantime I give you my weekly pic of comms news curated via @CisionUK.
“It is very difficult to keep track of newspaper closures. Unsurprisingly, publishers do not issue press releases to announce the disappearance of their “products.”
Anyway, titles are often merged, which tends to conceal the reality. But it is possible to get an admittedly grainy snap shot every six months when the owners’ trade body, the Newspaper Society, updates its list of the Top 20 regional publishers.”
In its protracted battle to remain relevant, MySpace previewed a significantly rebooted version of its website on Monday.
In a promo video tweeted by Myspace investor Justin Timberlake, the website showcased its new look as an online platform for artists.
“In a single sentence, it’s a social network for the creative community to connect to their fans,” Myspace owner Tim Vanderhook told the Hollywood Reporter.”
“The Online News Association’s annual conference took place at the end of last week and over the weekend in San Francisco.
Three lessons social marketers can learn from email marketers by Rich Gascoyne @EngageSciences via Econsultancy
“Social media is not, however, the first new channel marketers have had to adopt in recent years. We don’t hear much about how practitioners of social marketing can learn from their colleagues operating in other marketing channels, specifically email, which has evolved considerably in the last few years as well.”
“Following the acquisition of Econsultancy by publishers Centaur Media it has been announced that New Media Age has been folded into Econsultancy to create a unified business. The move means that the well known NMA brand is to be scrapped.”
My weekly pick of comms news curated via @CisionUK. Happy weekend! Also enjoy what might be the last bit of summer in London this year.
“Brandwatch released its annual customer services index last month. For the index, the leading 40 brands were selected from the shortlist of 92 by the extent to which customer service content about these companies was visible on the social web in the UK from February 1 to May 31 2012.”
“The free app, called Fashion Up, will only be available for iPhone and iPod Touch devices initially. An Android app is planned for later this year.
Fashion Up’s content will include fashion trends, celebrity style features, street style, and fashion and beauty how-to guides as well as exclusive music content.”
“The BBC has moved to allow viewers to download iPlayer content on mobile devices for the first time, meaning that such content can now be taken abroad to be viewed on demand.”
“Many B2B companies do not realize that they already have a treasure trove of data waiting to be analyzed, to provide guidance for a variety of marketing activities, including their social media efforts.”
“StrongMail announced recently the results of a commissioned mobile marketing survey conducted on its behalf by Forrester Consulting in June 2012. Titled “Consumer Perceptions of Mobile Marketing for Strongmail,” 322 general population consumers responded, providing critical insight into the most effective ways brands can reach their audience on mobile devices. The results are eye opening for brands that are currently feeling their way through the world of mobile marketing, and offer definitive feedback about what consumers are willing to accept and the best path towards purchasing. “
“Websites and blogs are to get access to a fresh dose of Twitter as it introduces a new timeline tool that will make it easy for any site to display a timeline of Tweets whether it’s an author’s Tweets alongside their blog, a hashtag about an event like #DNC2012, or a list of competitors at the US Open.”
Happy Friday! Here is my weekly round up of comms news curated via @CisionUK.
“Have you noticed that there have been recent changes made to Facebook that make it even easier for you to connect with your customers? It’s not just a way to check in on what old school friends are up to after all, but a valuable business tool, too. “
“App.net was launched last month as a Twitter-like social network but one that is ad-free and fully open to developers to create apps. You can see the global feed of all conversations taking place on App.net at this link.”
“Since removing its live stream content on professional social networking site, LinkedIn, in June Twitter has since staged a further crack down on data sharing blocking Instagram, Facebook’s smartphone camera app, and Tumblr from utilising its members.”
“We thought it would be good to go back to basics and then expand on each of the steps below in future posts. Hopefully this will give you a good overview of what to consider as your communications team integrates social media further into your PR planning and engagement.”
“I took up the challenge to show this journalist why Twitter is valuable. I have said often that Twitter is the most useful tool developed for journalists in my 41-year career, with the possible exception of the cellphone (which you can use to tweet and read tweets, so they add to each other’s value).”
“Failure is not a word commonly associated with business. In fact, it is a word that brings even the most thick-skinned executive out in a cold sweat. No one gets it right first time, but adopting a culture of constant testing allows businesses to fail faster and learn from their mistakes. Times have changed in marketing, and digital marketers must learn to love failure.”
“New research commissioned by online auction site, eBay, estimates that the value of social shopping is set to more than double by 2014. The findings follow the news that social-networking site Pinterest is set to dramatically increase the number of visitors who can access its site, by removing its invite-only policy and launching a series of apps.”
“Also, women are slightly more prone to clicking on paid search results than males, and, as age increases, so does the likelihood of clicking on paid search results.
The research, based on 28m people in the UK, making a total of 1.4bn search queries during June 2011, is the first in the UK to reveal click through rate (CTR) by natural search position for both brand and non-brand search terms and how these CTRs change by vertical.”
“Interesting piece in Ad Age arguing why we need new metrics for social media despite the data landscape already being “complex and confusing”.
It makes the point that the current metrics we are using to measure social media are not fit for purpose as consumers do n0t behave in the same way on social platforms as they do when on the any other website.”
Contact our representatives for a customised quote or alternatively take a few moments to fill out the short from below.