Political Services Overview

Interior Design Blogs UK Top 10

Last Updated 24/03/2016

1. Mad about the house
If you are mad about interiors, then you better visit this blog. It’s got ideas that range from mild to wild and visuals that make you want to redecorate. Author and interiors journalist, Kate Watson-Smyth, uses a friendly, conversational tone that puts readers at the heart of every home.

2. Dear Designer’s Blog

Author Carole King started this blog in 2009 as a way to create her ‘own little library of loveliness.’ The library she created helped her to then start up a digital interiors magazine. The Dear Designer blog remains her first love and boasts an extensive blogroll.

3. The Design Sheppard

Author Stacey Sheppard calls the blog her ‘online home’ and you are invited in. This blog stands out from others on the list for the functional yet beautiful ideas it offers – like for real homes.

4. Design Hunter

Launched in 2009, author Helen Powell’s Design Hunter is now an award-winning design and lifestyle blog with a focus on understated luxury and enduring modern design.

5. Love Chic Living

Author Jen Stanbrook has been busy writing a series about loft conversions and at other times, picking up awards including the Cosmopolitan Magazine’s Best Interiors Blog award! Jen shows off her ‘insatiable love of home decor, interior design and home accessories’ through the blog that first started out in 2012.

6. Fresh Design Blog

The name says it all – it’s a fresh take on interiors. This blog offers ideas  and inspiration for the modern and contemporary home and does so keeping costs in mind. Palm reading wallpaper, back to school bargains, geometric coffee cup sets…you get the gist?

7. Abigail Ahern

Recognised amongst design aficionados and devotees, Abigail Ahern’s blog is still one of the most influential interior design blogs out there and is a regular in our Top 10!

8. Sophie Robinson

Sophie has worked interior design for over 20 years and has a wealth of knowledge about the industry. Over the years Sophie has made a name for herself and appeared on BBC2’s The Great Interior Design Challenge.

9. HomeShoppingSpy

Featuring an array of different writers this blog features the latest decorating looks to the best new home-improvement ideas, plus new products from high-street stores that will help you to create your ideal home.

10. WowHaus

This is a blog that picks out the best and most interesting properties on the market. The properties featured on the site are very stylish with stunning architecture.   



The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.

Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these interior design blogs and their authors can be found in the Vuelio Media Database.


Other Blog Rankings

Photo Courtesy of mattwalker69 on Flickr

BBC’s Mark Frankel on the latest social media trends

BBC News is a leading social media publisher and recently topped a list of the most shared content on Twitter in the UK.
Mark Frankel – assistant editor, social news at the BBC who manages the 8.9 million-followed @BBCBreaking Twitter handle, attributes the right mix of language, tone, speed and imagery used to the high uptake on social media.
In an exclusive interview with Cision, Mark discussed what’s new at BBC’s social sphere, listed the hottest social media trends and explained how PRs can better use the platform in communicating with journalists.


Mark Frankel at the news:rewired digital journalism conference last month.

What’s the latest on BBC’s social media domain?
The latest thing we’ve done in social media is the new Instagram channel that we started in November which was about developing bespoke content with 15-second videos. This channel is targeted at younger audiences that tends to consume short-form video. This channel was originally known as Ceefax, which was a text driven TV service that was decommissioned in October 2012, after 38 years. We decided to experiment with bringing it back as “Instafax” for Instagram. So these are 15 second videos with text wrapped around them.

We’ve also been developing how we tweet. We have a number of official BBC News Twitter accounts – programmes, brands and correspondents

We have also stepped up our presence on Facebook which is a more traditional social media platform with a renewed focus on being more innovative, visual and engaging.

What are the three most prominent social media trends?
The biggest, most important trend on social media is the increasing use of mobile as opposed to desktop. It is becoming important therefore to develop bespoke content which is responsive. A lot of media organisations have been quite slow on the uptake but this will become a big challenge in the months ahead as more and more people go to social media content via smartphones rather than desktop computers.

The second most important trend is Chat apps. We saw Facebook’s decision to purchase Whatsapp and that will be the beginning of a trend. Chat apps will become very dominant in the social media marketplace and other social platforms are playing catch-up to some extent – seeing how they can integrate some of what the Chat apps are doing into their platforms. Is it a question of buying them out? Is it a question of copying and aping some of the characteristics that they have?

Third, is about – in a sense, what the social media industry is doing to the traditional broadcast and media industry.  Is it becoming more pertinent and relevant to the way people are consuming news via traditional media? And to what extent will it have an impact on the television and broadcast industry? Will continuous TV news become less important or more driven by social media? And how will the two of them work hand in hand? These are questions dictating the trends.

How does the BBC work with PRs?
We work closely with PR organisations from time to time to help us think through how we can engage more actively with our audience and make the most of our content.  We have no advertising remit on our license-fee platforms but work with colleagues at BBC News Global on targeted campaigns, including sponsored tweets and other social media events.

What can PRs do better in working with the BBC?
A lot of it is understanding the difference between news and brand because BBC is both – a news organisation and a brand – but we’re primarily about our audiences and about what people want to see and consume on news terms. It’s very different when you’re marketing a consumer product – you’re looking at individual items and how they can be placed on different platforms. You’re looking at how to entice people into something. I think when you’re looking at a news organisation and the delivery of news, it’s a very different proposition. And I think sometime PR need to think of news with a different hat on.

Take Five

Would you go forward or back in time?
I’d love to go back in time, which sounds like a contradiction because my work is looking to the future and new technology. But, I’m also a historian.

Who would play you in a film?
Matt Damon. 

What super power would you have?
To travel back in time

If you weren’t a journalist, what would you choose to be?
I would be a teacher.

What is your weekend incomplete without?
Seeing my kids. 


How many tweets make a trend?

Social media gurus will often suggest it is the ultimate aim and promise to help you achieve it. But how hard is it to trend on Twitter? And how many tweets make a trend?

When we talk about trending topics, we mean anything that appears in the top ten box. Some trends are tailored to the user and some are based on user-defined locations. If your ‘Trends’ box looks like this:

Twitter trends box…then the trends are tailored to you. If you click, ‘Change’, you can select a location and see the trending topics for that region. For example, worldwide trends look like this:

Worldwide top 10 trends

What is a trend?
Trends are not just words, phrases or hashtags that are used a lot, or the trends box would look the same every day and always feature ‘and’, ‘if’, ‘the’ and ‘Justin Bieber’. Twitter says its trends are ‘determined by an algorithm’ and that they identify ‘topics that are immediately popular’.

When topics gain above average mentions in a short period of time, they can become trends. If there are not many topics achieving this (for example at non-peak times) then it becomes easier to create a trend. This may go some way to explain how Jeremy Paxman’s beard managed to trend and subsequently caused a media storm.

There is, of course, a level of unknown as Twitter doesn’t want the system to be cheated.

How many tweets?
Vuelio Social Media can measure the volume of tweets for a particular subject, and as some topics trend with multiple phrases at the same time (for example ‘#RoyalBaby’, ‘Kate Middleton’, and ‘#RoyalBabyFever’), we’ll work with the assumption that it’s the frequency of mentions for the individual word or phrase that leads it to trend.

Focusing on worldwide trends, we can measure the frequency of tweets that are required for topics that trend for a long period of time and those that last just a few minutes.

For around five hours yesterday morning, #BadStripClubNames trended worldwide. Vuelio Social Media’s Topic Trend graph shows the topic’s rise from no mentions to a top ten position. Its peak of 6,383 mentions seems like a relatively low bar for a trending topic but in terms of average mentions the rise has been huge; the hashtag only came into existence at 1am.

BadStripClubNames Twitter trendThe US Open briefly managed to make the top ten just before 7am yesterday. As the graph shows though, this is not when it received the most mentions. This points to the unknown elements of Twitter’s algorithm, possibly even human intervention.

US Open trending on Twitter

#HelloJesse trended at the same time as the US Open and seems largely down to Mexican pop-rock duo Jesse & Joy. The hashtag went from zero mentions to 366 in the first hour, rising to 555 in the second hour before petering out almost completely. The suggestion that you only need a few hundred Twitter mentions seems absurd, but here’s the graph:

Hello Jesse Jesse and Joy on Twitter

These figures obviously depend on what else is being talked about, what time of day it is, and what countries are awake. Also, it is worth remembering that trends don’t particularly last very long. Some top ten trends manage just a few minutes on the list before disappearing again. The average lifespan of a trending topic is unclear, with different reports suggesting it is 40 minutes or even as low as 11.

What Twitter’s involvement is in the trends is also unknown, but it’s difficult to justify #HelloJesse’s inclusion on the numbers alone. It did happen though, which means it should be an occurrence that can be replicated.

If a trending topic is your aim, here are three quick tips:

  • Choose a non-peak time like early morning when people aren’t tweeting along to TV programmes.
  • Use a new hashtag so that its rise is more pronounced.
  • Hit as wide an audience as possible in a limited time – the sharper the peak, the more chance you have of trending.

Find out more about Vuelio.

The Budget 2013: beer triumphs on social media

George Osborne has delivered his Budget for 2013. As this is one of the biggest news stories of any year, it was unsurprisingly trending across social media platforms. What was the conversation focusing on?

Using Cision Social Media, the most discussed points of the budget can be revealed.
Budget 2013 topics discussed

Whatever it says about the nation, the beer duty cut by 1p was the most discussed topic. Something that perhaps couldn’t be predicted was the London Evening Standard’s front page leak of the Budget’s details. As a serious, relevant story developing in real-time alongside the Budget, it naturally got picked up by the social media class.

The other main points also received fair coverage as many people take it upon themselves to tweet the facts of the Budget live. While it is useful to see what the main topics are, true understanding only comes with context.

Creating a conversation cloud, we can see the discussion about the Evening Standard’s leak develops throughout the story.

Standard Budget leakThe words ‘publishes’, ‘leaked’ and ‘embargo’ gained traction as the leak first came to light. Then ‘balls’ joins the conversation as Ed Balls waves a copy in the House of Commons during the budget speech. Finally ‘statement’, ‘apologises’ and ‘sorry’ reveal the actions taken by the Evening Standard. It is unlikely this story will be dropped anytime soon, so expect further news to emerge soon.

The conversation cloud for the beer reveals a more typical conversation on a news topic. With Twitter acting as the main platform for people to discuss their views, the beer chat is limited to inclusions in summaries.

beer in the budget 2013The cloud does have the words ‘good’, ‘cheaper’ and ‘lowered’, which all reflect well on the news from the Budget. Tweets comparing good news for beer drinkers and bad news for ‘wine-drinking’ or ‘smokers’, make up a large part of the conversation. As the topic received such a broad conversation, not many general terms arose as everyone will have their own take on the 1p reduction. However, a sentiment analysis reveals a 75% positive rating for beer-related Budget mentions.

While it is impossible to use social media to judge a nation’s opinions on this year’s Budget, the conversations are revealing about what parts of the speech stood out. This is a first-glance analysis; as the full details of the budget emerge and the Evening Standard story reaches a resolution the conversation is likely to shift. That’s the nature of social media though: stuck in the now.

The graphs and data came via Cision Social Media from CisionPoint.