Friday is here and so is my weekly pick of comms news curated via @CisionUK.
“Facebook has launched an app store, similar to that for the Apple iPhone, in a bid to turn the social network into a key entertainment platform online.”
“A recent survey of Market Intelligence decision-makers, conducted by Digimind, reveals that the vast majority (79.2%) monitor social media sites to extract information relating to competitors, industry developments, consumer trends and more. The survey shows that 62.5% of companies monitor Twitter and 69.4% monitor LinkedIn as part of their day-to-day intelligence activities. However, Facebook and Google+ are not regarded as essential sources to monitor, with just 47.2% and 35.2% of companies monitoring these sites regularly.”
“The internet used to be intrinsically linked to a physical device. The PC at work, the laptop in the lounge, but this is no longer the case.
In my house alone I have seven separate devices I could use to connect to the internet in one way or another, be it the mobile in my pocket, the tablet while I watch TV, or via my games console.
I may be interacting with your brand on all of these platforms, and I expect a positive experience.”
“It’s evident that consumers are changing the way they approach media, circumventing traditional marketing channels such as television and print media in favour of social media sites that provide easy access to information, advice and recommendations. While it is tempting to think of social media and email marketing as different channels that don’t complement each other—and certainly don’t have the potential to augment each other. Don’t fall to the temptation. Email marketing and social media can work together, help to optimise each other, and drive additional revenue. ”
“Twitter is rolling out changes to its trending topics with the idea being to make them more tailored and more personal and as a result more useful. It pulls information based not only on your location, as it does at present, but also on who you follow.”