My weekly pick of comms news curated via @CisionUK. Happy Friday everyone!
“There may be some debate about the value of a Facebook fan to Dove, Guinness or Next, but most marketers accept that digital relationship building for brands is now essential to sales and marketing.”
“I am a huge fan of Twitter. I should get that out at the start. When it comes to sharing content, tapping into breaking news, and the way it has created a two-way connection between consumers and brands, it is unsurpassed.”
“With its upcoming float, there’s lots of talk at the moment about Facebook’s value. But what value does it serve to businesses? It’s a theme we explored last week at our Citigate Social breakfast seminar: Facebook for Business.”
“Last week I presented at a webinar as part of a series looking at the science of social, focusing on social media ROI and demystifying the confusion that surround it. The problem with social media ROI is that it is so easy to measure so many things that we become overwhelmed by measures. We think that everything is important and that everything is a measure of ROI. It isn’t. And it isn’t. Followers and Likes do not make ROI; moreover they stop us from thinking about the bigger business benefit of social.”
“The report, conducted by CNBC and Associated Press, found that 57 per cent of Facebook’s users never click on or engage with any commercial content on the site, with another 26 per cent saying rarely never do.”