Here we go! This weeks pick of comms news curated via @CisionUK.
“The shortlist for the Digital Impact Awards 2011 has been announced, as a record number of entries were whittled down by the judges of the UK’s leading programme to recognise, benchmark and celebrate excellence in digital stakeholder communications.”
“Earlier this week, I went with a couple of other journalists to Skywrite to be grilled by a room of PR graduates on what journalists do and don’t like about PR. And to have some more rounded stuff to say, I asked other tech journalists on Twitter for their key annoyances. The floodgates / can of worms opened wide, and I thought it would be worth publishing the responses in one place.”
“According to Cision’s latest annual survey of journalists on their uses and perceptions of social media, there has been a considerable rise in the amount journalists use social networks. Paul Miller, head of digital at Cision, discusses some key findings from the study, carried out in conjunction with Canterbury Christ Church University:”
“The paid-for opportunities offer promoted tweets, promoted trends and promoted accounts, which have already been available on a global basis through its US sales team for more than a year.”
“During the relatively short period of time for which they have been in existence, social media platforms have exerted an intense pressure on our industries. And given the whistle-stop speed with which a message or meme can now be transmitted across groups of friends – and, in the process, potentially transform a market overnight – marketers are increasingly focusing their energy on monetising this new platform. In a way there is an amusing touch of Magic Nostalgic about this – word of mouth is after all the oldest form of marketing.”