Here is my pick from this week’s posts curated via @CisionUK.
“Egmont Publishing Group is to buck the trend in the teen media market with the launch of We Love Pop, a new monthly pop magazine aimed at teen girls, more than five years after Smash Hits folded.”
Optimising your social media campaign through e-communities by Chris Sullivan via New Media Knowledge
“This article looks at how the development of online communities (e-communities) can encourage meaningful two-way interface with the target audience and harness the full potential of social media (SM).”
“Brand campaigns on Facebook have grown nearly 20-fold over the past 12 months, driving up cost-per-thousand impressions (CPM) by 45% and cost-per-click (CPC) by 74% in four key markets, according to a new report by TBG Digital, the specialist marketing and technology agency.”
“In a recent article titled “The people formerly known as the audience”, The Economist looked at how social media technologies have changed how we gather, filter and distribute news.
Jay Rosen, a professor of journalism at New York University, has termed this change “horizontal media”.
“The power of social networking – and the important position it has come to play in so many of our lives – has given rise to an entirely new discipline within marketing: that of the influencer.”