Here is my weekly pick of comms news curated via @CisionUK. Happy Thursday!
‘Retailers and Brands must ensure they provide their customers with a seamless mobile experience that includes all their social elements.
They cannot afford to wait. Those who fail to will simply lose customers.
‘For those of us who have preached the virtues of simplicity down the years, e-consultancy’s recent ‘Quarterly Digital Intelligence Briefing: Digital Trends for 2013’ made for an interesting read.
The collapse of complex business models – one of Clay Shirky’s signature pieces – long ago caught the eye; when applied to the world of online advertising, it makes for an ever more compelling read.
Particularly when you start to poke around the latest findings, which gives you a decent ‘snap-shot’ of the mood of marketeers in 2013, what are they thinking and above all the challenges are they facing right now.’
‘The site updated its music.twitter.com page to confirm the long-running rumour. It now reads ‘coming soon’ and invites users to sign in. Once authorised by users, the ‘Twitter #music web’ service claims it will offer “the best new music in the world right now”.
As is usual with such apps, #music will be able to read a user’s tweets, see their followers and post tweets. Currently, however, users are met with a server error when they elect to ‘sign in’. It is listed as “By Twitter, Inc.”‘
‘The Guardian has launched a new platform for mobile and desktop to curate and source user-generated content from around the world.
“It’s a new part of our platform which more deeply integrates the way we want to do open journalism on our sites,” Joanna Geary, social and communities editor for the Guardian, told Journalism.co.uk.’
Making digital and traditional marketing work together by Matt Kates via @Econsultancy
‘In the rush to drive likes and tweets, pins and favorites, ratings and reviews, marketers often overlook traditional tactics, which are still an effective way to motivate desired behaviors among consumers.
And as the land grab to gain digital mindshare continues to pick up steam, it is becoming ever more important to differentiate your brand by offering compelling solutions to consumers across all channels — both digital and traditional.’