Working from home is creating issues for comms teams, but there are three simple tips that can help your team work more effectively, wherever they are.
Confusion is caused by multiple versions of shared spreadsheets and long email chains. Not only are these hard to keep track of, they can also be a data security risk, and it is easy to lose contacts and opportunities.
You need to be able to manage your team’s workload effectively, so you can focus on the strategic work that drives your communications.
Three things that every comms team should keep track of:
1. Lines to take
Keep your communications consistent by approving lines to take on a topic/issue and making these accessible to the whole team, remote working or otherwise.
2. Interactions with journalists
When did you last speak with them? What about? Are they interested and engaged? Track interactions with journalists and other stakeholders to manage relationships effectively. Doing this in a centralised place makes it easy for the team to avoid doubling up or calling someone who doesn’t want to hear from you.
3. Inbound media and stakeholder enquiries
Knowing what enquiries are coming in to your comms teams can help with managing the workload as well as spotting if there are any trends in what is being asked to enable you to respond more efficiently.
Vuelio provides a customisable CRM for hundreds of remote PR and communications teams, which allows them to share pitch notes and lines to take, and securely tracks all their interactions in one place.
This ensures business continuity, consistency and visibility for effective collaboration.
Find out more about Vuelio Stakeholder Management.