After a hotly contested five-way pitch, 3 Monkeys Communications Ltd won the UK corporate, CSR and consumer PR account for United Biscuits, a leading confectionary and snacks company.
The campaign brief includes supporting a business growth strategy implemented by the company’s new chief executive, Martin Glenn. A core part of the campaign will be to contemporise United Biscuit’s product portfolio which includes brands such as McVitie’s, Sultana, Twiglets, Mini Cheddars and Jaffa Cakes.
United Biscuit’s pitch review was led by Matthew Brown, McVitie’s brand director with support from Roth Observatory International.
Martin said: ‘3 Monkeys really impressed us with their grasp of our business and brands, their insights into how we address the brief, how to get the creative cut through we need, their theory on emotional vs rational PR and quite frankly their unmatched passion. The fact that they are independent also appeals. We’ve got so many great corporate, trade, CSR and brand stories to tell and we believe they were the best placed team in the pitch line up to help us do that.’
Angie Moxham, owner of 3 Monkeys added: ‘This is a very significant win for 3 Monkeys and we’re proud as punch to have beaten off some really stiff competition from some of the industry’s best known and much bigger agencies.’
‘We’re looking to become fully integrated with both the in-house teams and all their other agencies from the off,’ she said.
Grey London was appointed to handle the creative brief in August.