Despite the rise of digital and social media, the basic principles of a press release still hold true more than 100 years after the first PR communication was composed.
In our latest guide, The Press Release Blueprint, we outline the four essential steps that you should take every time your write a press release in order to gain coverage and get results.
Stephen Waddington, industry influencer, blogger and partner and chief engagement officer at Ketchum, believes there are good reasons why the press release has endured in a changing media communications landscape. He said: ‘The reason press releases continue to be used despite a multitude of alternative formats is that they are well understood by organisations. It’s a common format, created through a process of iteration and approval, for communication with external publics. Everyone knows how they work.’
As the first step in our guide is to get to the point, we’ll keep you no longer. Download the guide here, and start writing the best press releases of your career.