Getting ready for recovery as businesses reopen across the country? Here are six steps to help you plan your strategy, inspired by our recent study into the behaviours and trends of comms leaders in lockdown. Check out the Vuelio Barometer of PR and Comms Leaders here.
We also took advice from our webinar After the storm: Planning for preparedness post COVID-19, with guests including Hotwire chief strategy officer Chris Paxton, Fielding Communications director Kate Fielding and Question & Retain’s founder and CEO Annabel Dunstan – download the full webinar here.
1. Establish a post-crisis communications plan
This will be as important for your organisation as your original crisis communications plan. For a starting point, check out guidance from The PR Cavalry’s Nigel Sarbutts on generating leads from clients who have paused activity.
2. Listen and prepare your team
Your colleagues may have been furloughed or had a challenging time in lockdown. Check in to ensure they have the support they need as individuals to make their return to work. For advice on how to handle phased returns to the workplace, read advice from mental health professionals on how PRs can prepare here.
3. Focus your efforts
The economy and political landscape is volatile, making it tempting to keep switching focus to keep up. Make sure you evaluate what could have the greatest impact to your organisation and allocate resources accordingly.
4. Be true to your values
Now more than ever, it is essential to be authentic and keep your messaging consistent so your key stakeholders, including customers, feel reassured.
5. Review and improve
Analyse your lockdown communications and what you can learn from the experience. What if it happened again: what would you do differently? What positive behaviours do you want to continue?
6. And for more inspiration…
Check out the Vuelio webinar After the Storm: Planning for Preparedness Post COVID-19.