Janet Murray, PR coach, consultant and journalist, was the guest speaker on today’s Cision webinar, Pitch Perfect: Giving Journalists What They Want. The insightful webinar provided PR and comms professionals in attendance with straightforward, practical advice and tips geared to transform their pitching approach to journalists.
Janet, who is currently editing at the Guardian newsdesk, described how she gets hundreds of emails a day but of which no more than 4-5 of them are relevant. Why? because PRs are out of sync with what journalists really want.
‘I’m desperate for good story ideas but of the many emails I get a day, I only actually read a few of them,’ she said. This disconnect has prompted Janet to offer PR consultation and training sessions. ‘I’ve been teaching people how to do PR in a different way, in a soulful way. In PR, you can sometimes forget that you’re dealing with real people and their interests and time need to be respected.’
Citing good (and poor) examples of pitches, Janet demonstrated how a little bit of homework and research from PRs, help getting desired outcomes. ‘Don’t think of a plug for your company, think of how your information will be useful to the journalist, for the publication they write for,’ she advised.
Janet went on to share best practices that have personally worked for her in pitching story ideas to editors before taking on the many questions that poured in from the audience.
While the recording of the webinar and a blog post answering all the questions raised by attendees will soon be available on our website, below is a look at some of the fantastic feedback and engagement the webinar generated.
— Emma Smith-Bodie (@SmithBodie) July 28, 2015
— Annabel (@annabelherrick) July 28, 2015
— Joe Baker (@BakerJoe21) July 28, 2015
— Beth Osborne (@BethanRothwell) July 28, 2015
— Alex Latham (@AlexSLatham) July 28, 2015
— Joyte Brown (@JoyteBrown) July 28, 2015
— Esme Banks (@ESdotBANKS) July 28, 2015
— EditorUltimateWedMag (@TinaReading) July 28, 2015
— Ellie Box (@ellieb45) July 28, 2015
— Fiona (@fionamcr) July 28, 2015