The Creative Shootout competition is back for 2019 and is now open for entries. Agency teams from all marketing disciplines are being called on to show off their creative talent to tackle plastic pollution.
For this year’s awards, and tapping into the current zeitgeist, The Creative Shootout has teamed up with A Plastic Planet (APP). Known for launching the world’s first Plastic Free Aisle, the non-profit social impact movement will be challenging agencies to come up with a campaign to help it achieve its singular goal; dramatically reduce the use of plastic to package our food and drink.
Check out the campaign video below:
Agencies have until 30 November to submit their 60-second creative entries via www.creativeshootout.com. Entries must convince judges that the agency is creative enough for the competition and will only be ‘consumed’ a maximum of 60 seconds – whether it’s visual, video, showreel, app, audio, written, a simple email or even a cake.
From there, entries are shortlisted to eight finalist agency teams, who go on to compete in the live head-to-head Final at BAFTA on Thursday 24 January 2019.
As with the 2018 Live Final, where Raw London was victorious with its ‘Any shape – any size’ campaign for FareShare, teams will be given a brief on the day from APP – and then have just four hours to turn it into the most creative campaign possible.
After the four hours, teams have just ten minutes – and the daunting prospect of a huge live audience – to present their campaigns. The winner is announced on the night and will get to see their idea come to life.
Bragging rights as ‘the UK’s most creative agency’ are also up for grabs.
Vuelio is delighted to once again be sponsoring The Creative Shootout and will be providing the live finalists with an on-the-day Canvas for inspiration and intelligence to help them shape their campaigns. Last year’s finalists used this Canvas to help shape their campaigns for FareShare. .
Johnny Pitt, founder of The Creative Shootout, said: ‘The Creative Shootout champions the UK’s best creative talent in a real, live and yet supportive environment. It’s like no other awards. And plastic pollution affects every single one of us, and will do for generations. The creative industry can really help.’
APP co-founders Sian Sutherland and Frederikke Magnussen added: ‘We’re just two self-confessed plastic addicts who have spent the last two years trying to reverse what we are all collectively doing to our oceans, our land and ultimately to our own health.
‘If you work for a creative agency, now is the time to stand up and be counted as one of the army of passionate people and experts standing up for the public who want the choice to buy food and drink that isn’t wrapped in indestructible plastic. Get your entries in and we’ll see the best of you at the Live Final on 24 January.’