Telling interesting stories, and making sure they reach the right people, is one of the key responsibilities of PR and comms professionals. To do this effectively, media monitoring is a must. The ability to track ...

Have a press-friendly chief exec to bolster your brand personality in the press? Telling the story of your business by aligning your company comms around members of your c-suite can be a smart strategy – ...

‘The next few months are really exciting,’ says industry stalwart Sarah Waddington, Wadds Inc. and Socially Mobile co-founder, and now interim CEO at the Public Relations and Communications Association (PRCA). For the next six months, ...

In a busy and high-pressure year for PR, the industry stepped up with creative comms for brand and awareness campaigns alike. We asked PR experts to share their favourite PR and comms campaigns of 2024 ...

Trawling social media posts from journalists for requests, taking a chance on emailing, or even cold calling – media outreach doesn’t have to be this difficult. The ResponseSource Journalist Enquiry Service has been connecting PRs ...

How has the emergence of new media platforms impacted journalism, and its audiences? To explore the state of journalism today and how it’s evolving for the future, we invited two panels of industry experts to ...

Bad news has the ability to spread quickly in our hyper-connected modern world of multiple platforms. For PRs, this means more channels to monitor than ever before for signs of crisis… but it also provides ...

Aiming to engage local audiences with media outreach for an upcoming PR campaign? First for the bad news, and then for the good… Fortunes have undoubtedly been rather bleak for local journalism in the UK ...

PRs will always need journalists, and journalists – in turn – will always need an audience. But how do audiences across the world see journalism in 2024? While the media has always had to evolve ...

This year’s Olympic comms efforts got plenty of positive reaction from the PR industry and the public, but how did PR teams at the big brands do at the 2024 Paralympics? Here are thoughts from ...

Vuelio was a proud sponsor of the Trade Association Forum’s Best Practice Exchange 2024, a space for professionals across UK trade associations to share sector insights and predictions for what lies ahead. Want to raise ...

There are no medals for PR at the Olympics (yet), but comms teams across the world were busy bigging-up sponsorships and superstar athletes throughout the 2024 event in Paris. Which PR campaigns were successful and ...

This is a guest post from Anna Morrish, director of Quibble.  Whether you’re a startup or an established company, interactive content can provide substantial benefits and it’s not just for big brands to utilise and ...

A growing awareness of the impacts of climate change has meant greater accountability for PRs communicating company ESG credentials. Alongside the potential for bad press if you’re doing it wrong are the dangers of falling ...

As modern consumers have become more eco-conscious and ethically aware, journalists are prepared to uncover any misalignment between company claims and ESG credentials. In this climate of increased accountability for company communications, how can PR ...

By Phoebe-Jane Boyd, Michael Kane, and Dahye Lee. Despite the General Election announcement by the Government on a rain-soaked Wednesday evening coming as a complete surprise, the themes and dividing lines that have defined the ...

By Phoebe-Jane Boyd, Dahye Lee, and Ingrid Marin.  While political experts predict a lack of enthusiasm from the public when it comes to voting on 4 July, there has been growing interest in the scandals ...

By Phoebe-Jane Boyd, Dahye Lee, and Ingrid Marin. Topics tackled by party leaders during their latest media appearances spanned LGBTQ+ rights, National Service, and the European Court, but one subject in particular has grasped the ...

A strong ESG strategy can strengthen your stakeholder relationships across all audiences, from consumers, to the media. But which sustainability stories will grab the attention of journalists, their readers, and secure customer loyalty for your ...

By Phoebe-Jane Boyd, Dahye Lee, and Ingrid Marin.  After a wave of manifesto releases last week, Reform UK have released their ‘contract’ for the UK General Election. In rebranding the manifesto as a ‘contract’, and ...