With the challenges of lower budgets, smaller teams, and extra crunches on clients, AI has been embraced by many across the PR industry as a potential cure-all. But with the very welcome efficiencies and shortcuts ...

The Online Safety Bill, the Digital Markets, Competition and Consumers Act, upcoming HFSS legislation changes, and Net Zero targets – did you factor these legislation updates into comms strategies for your business, and clients? As ...

The evolution of AI has forced the comms industry to completely rethink its role in the media ecosystem, and journalism is facing the same conundrum. For the challenges being faced in the media industry now, ...

‘The thing to remember: it’s not a normal crisis’ – that’s Joanne Gill’s advice for comms teams. And Joanne would know: her organisation Cyber Crisis Readiness & Response is geared towards helping comms teams who ...

Cyber incidents are a growing risk for organisations across all sectors in today’s digitally-connected landscape. Comms team must be prepared for the possibility of a malicious hack, an accidental leak, or a phishing attempt that ...

With a number of media monitoring platforms boasting AI-optimised integration and constant streams of real-time coverage, how can you tell which one will actually meet the practical needs of your team on a day-to-day basis? ...

Is email outreach as outdated as the 90s-era posted PR press mailer? With the comms industry rushing to integrate AI tools into their tech stack, the email blast could be seen as just another tactic ...

In today’s always-on environment, there are seemingly infinite external influences surrounding the people that we need to connect with. And whether your organisation seeks to make a mark on the political agenda, or manage your ...

Stakeholders come in many forms, from MPs, to local councillors, reporters, to experts within your industry. Also varied and potentially confusing – the relationships you and your organisation will have with each type. With so ...

Stakeholders – be they current or potential customers, your workforce, your suppliers, or contacts in the political sphere – all need to be managed. However, managing each requires different levels of service and support. This ...

With worrying shifts in political outlooks and policy across the world impacting marginalised communities, this weekend’s recognition of International Women’s Day is loaded with significance. But with different organisations and factions (with varying motives) claiming ...

Things move fast in politics. If you’re an organisation with political stakeholders, political monitoring you can rely on is a must. For choosing the right platform for your needs, here are the best political monitoring ...

Telling interesting stories, and making sure they reach the right people, is one of the key responsibilities of PR and comms professionals. To do this effectively, media monitoring is a must. The ability to track ...

Have a press-friendly chief exec to bolster your brand personality in the press? Telling the story of your business by aligning your company comms around members of your c-suite can be a smart strategy – ...

‘The next few months are really exciting,’ says industry stalwart Sarah Waddington, Wadds Inc. and Socially Mobile co-founder, and now interim CEO at the Public Relations and Communications Association (PRCA). For the next six months, ...

In a busy and high-pressure year for PR, the industry stepped up with creative comms for brand and awareness campaigns alike. We asked PR experts to share their favourite PR and comms campaigns of 2024 ...

Trawling social media posts from journalists for requests, taking a chance on emailing, or even cold calling – media outreach doesn’t have to be this difficult. The ResponseSource Journalist Enquiry Service has been connecting PRs ...

How has the emergence of new media platforms impacted journalism, and its audiences? To explore the state of journalism today and how it’s evolving for the future, we invited two panels of industry experts to ...

Bad news has the ability to spread quickly in our hyper-connected modern world of multiple platforms. For PRs, this means more channels to monitor than ever before for signs of crisis… but it also provides ...

Aiming to engage local audiences with media outreach for an upcoming PR campaign? First for the bad news, and then for the good… Fortunes have undoubtedly been rather bleak for local journalism in the UK ...