With the rise of digital media and subsequent growth in e-commerce opportunities, blogs have become a sweet spot for marketers looking to disguise a sales pitch in a personal recommendation or review posted by the so-called average consumer.
In the food industry, bloggers are very much the key influencers, as marketers – be they manufacturers, retailers or restaurants brands – have been quick to appreciate. For bloggers however, is integrity being compromised? Are they running a risk of converting their posts into advertorials and their pictures into billboards?
Cision asked two fantastic food bloggers for their thoughts on whether honest food reviews are a thing of the past:
Photo Courtesy of State Library of Victoria Collections