An interview with Katrina, author of the parenting and lifestyle blog, Beautwins. Katrina spoke to us about what makes her blog different, the five best practices bloggers need to keep in mind for better outreach and working with top brands including Pampers, British Gas, Magic Bullet, UNICEF, Coca-Cola, Herbalife and many more.
Why should people read your blog? What makes it different? My aim is to involve my readers as much as I can. I discuss a variety of subjects including healthy debates for my ‘Think’ topics to light-hearted, humourous pieces about motherhood. I really enjoy it when people can relate to what I have written.
How do you measure the success of your website? Beside the statistics, for me I actually firstly measure the success by the interaction that takes place. It’s really important to me to connect with my readers.
What’s your favourite blog and why? That is a tricky one as I love so many – I have a whole list on my blog. There are some very inspiring writers out there and I love discovering new blogs.
What advice would you give to someone who wants to start a blog? Absolutely do it! Do it for you, do it for the passion and don’t think about anything else other than the writing first. Everything else falls in to place.
How do you work with marketers and PRs? This can vary depending on requirements; I have worked on sponsored posts, reviews, vlogs, competitions and campaigns.
Who do you work with in brand marketing? PRs? SEOs? Anyone else? I have worked with various brands and PR companies with many more projects in line for the near future. To name a few, I have had the opportunity to work with Pampers, British Gas, Magic Bullet, UNICEF, Coca-Cola, Herbalife and many more.
Can you list five best practices for blogger outreach?
· Social media platforms are great way to get to know other bloggers – the big ones I use are Twitter, Facebook, Instagram, Pinterest and Google +
· Read and comment on other blogs
· Taking part in blog hosted link ups
· Register and interact with as many blogging networks as you can
· Attend blogging events and network. Put faces to blogging names.
What has been your blogging highlight? There have been quite a few; I’ve recently featured in large online publication which was amazing. However my ultimate highlight has to be the response I received on a blog post about getting through tough times. It’s a wonderful feeling to receive positive comments and words of encouragement from others.
What will be big in your blogosphere in the coming months? I have a feature coming up in a well known parent magazine; I have some great blog posts ideas to write, fantastic reviews and of course attending some blogging events is on the agenda.