Leeds-born Em Sheldon started writing EMTALKS in 2012 to share her love of fashion, beauty, fitness and travel. Em blogs about her experiences in Leeds and London, with a focus on events, her personal style and adventures she has while traveling (recently visiting the Maldives and having a spa trip in Sri Lanka). With an interest in personal fitness, EMTALKS also gives workout and dietary advice to help those who are trying to get fit and feel healthier. Em, who recently featured on our lifestyle ranking chats to us about what makes her blog different, how she measures the success of her blog, and how she likes to work with PRs.
Why should people read your blog? What makes it different? It’s a mixture of fashion, beauty, fitness, travel and personal experiences. It’s different because I open up about personal topics whilst drenching the blog with sun, lovely food and obviously fashion and beauty!
How do you measure the success of your website? Audience engagement, it’s great to talk to my lovely readers.
What advice would you give to someone who wants to start a blog? You are your niche – there’s only one you!
How do you work with marketers and PRs? Generally they email me and we start a relationship from there.
How do you use social media to promote and share content? What are the challenges? I use all social channels to promote things, generally my blog. The challenges are that it’s 24/7 but it’s great!
What can PRs do in working better with you? Understanding that work takes a lot of time!
What has been your blogging highlight? Winning InStyle magazine top lifestyle and travel blogger
What will be big in your blogosphere in the coming months? Hopefully lots of exciting winter things!