Emily Johnston is the author behind Fashion Foie Gras (FFG), which was recently ranked third in the Top 10 UK Fashion Blogs. Covering her own personal style and fashion news, Emily also writes about her adventures abroad. Here we spoke to Emily about being yourself, her changing attitude towards Fashion Week and PRs as bridesmaids…
How would you describe your blog?
FFG has truly become a blog that has evolved from being just about fashion to covering every aspect of life, from travel to food, style to beauty.
Why did you start your blog?
I started FFG to be a part of the conversation that was starting to erupt online around fashion and lifestyle. I had no idea it could become a career. I was doing it for fun!
What are the latest fashion trends we should be aware of?
For autumn/winter I would say embrace the art of layering, playing with different fabrics and print clashing to really showcase your own unique style. Leave the trends behind. Wear what makes you happy and feels good!
How does London Fashion Week fit in with your blog?
It used to play a huge role, but these days I use the catwalk for inspiration for later features, when readers don’t have to feel frustrated by waiting to purchase. People want to see it now and have it in hand tomorrow, which has really changed my own views on covering LFW.
What’s going to be the ‘next big thing’ in fashion?
I don’t think there is a next big thing. Things aren’t ‘big’ like they used to be. Trends are a flash in a pan and they change daily. Tough for anyone to keep up, that’s why I say be true to yourself!
What makes your blog successful?
Luck. Haha. Kidding. I think the blog is successful because I have integrity and am pretty much a slave to it. I don’t cut corners, it’s hard work and there’s no cheating that. But I love every minute of it so it’s worth it. And my readers are just insanely loyal and fabulous and, at this point, we’ve more or less grown up together over the past decade.
How do you like to work with PRs?
First of all, I have to say that when I finally get married I can guarantee you that the women that make up my bridesmaids will be mostly PRs that I have met through this crazy blog life. They are amazing men and women. But, I do really appreciate when people are straight forward. If there’s a job, let’s talk about. If you want support for a new brand, let’s discuss.
What collaborations are you proud of?
There are so many and too many to spotlight just a few. My designer collaborations, however, have been the favourites. I’d love to do a dress collaboration in the future!
What one thing should PRs know about you?
I’m easy and I’m an adult (and I worked as a PR for ten years before starting the blog… so I get it).
What other blogs do you read?
Again, too many to list. London is full of so much talent!
Emily Johnston features on the Vuelio Media Database along with thousands of other bloggers, influencers and journalists.