Last Updated 11/09/2019
Queen of all things fashion and staying in the top spot is Inthefrow. Double winner at the Vuelio Blog Awards 2018, scooping both Best Women’s Fashion Blog and Best UK Blog, Victoria Magrath has taken the fashion world by storm. Victoria started her blog back in 2012 when she was completing her fashion PhD at the University of Manchester as a place to share her ideas and style inspiration. Inthefrow is packed with fashion advice and high-quality photography, from sharing her fabulous recent wedding diaries to regular posts where readers can shop her style.
Want to learn more about this blog? Read our blogger spotlight with Inthefrow.
Another non-mover is Fashion Foie Gras. Created by Emily Johnston back in 2009 as a place for women to get their daily fashion news, Fashion Foie Gras has grown into Emily’s full-time career, sharing her own fashion journey. American-born Emily posts about fashion in both the UK and across the pond, from the latest styles in London to the hottest trends in South Carolina. Fashion Foie Gras has partnered with a number of well-known brands including Ralph Lauren, Marks and Spencer and Michael Kors, and Emily even has her own regular column in Hello! Magazine.
Lorna Burford is the founder of Raindrops of Sapphire, a women’s fashion blog where she shares her own personal style, outfits and love of denim. Raindrops of Sapphire posts about up and coming trends, from revival of the bomber jacket to recommendations on where to find the best pair of skinny jeans, a must-have for any wardrobe. Lorna is also the creator of two denim blogs, Denimblog.com and The Jeans Blog, and has even designed her own pair of jeans!
Want to learn more about this blog? Read our blogger spotlight with Raindrops of Sapphire.
A brand-new entry to our women’s fashion ranking and making waves in the fashion world is Fashion Mumblr. Created by Josie Fear back in 2014 as a place to share her love of all things fashion and luxury, before long Fashion Mumblr was born. Josie started working in the fashion house, Mulberry and it was there that she discovered the world of blogging and the power of social media. Fashion Mumblr has plenty of style inspiration, from how to pull off a 1970s inspired look to how to accessorise swimwear.
Created by Alyson Walsh back in 2008, That’s Not My Age began due to a gap in the market for a blog that celebrates women of all ages. As a freelance journalist and author, Alyson is an expert at providing advice and fashion to women, no matter what their age. Alyson believes that it’s not about age, it’s about style and encourages readers of That’s Not My Age to discover a style that makes them feel chic and special, whether it’s purchasing signature pieces or experimenting with a new trend.
Ella Gregory started Coco’s Tea Party in 2006 when she was only 16 years old to share her passion for fashion. Since 2011, Coco’s Tea Party has been Ella’s full-time gig, taking her around the world and becoming a well-known name on the London fashion scene. Ella shares not only her fashion tips with readers but also her blogging expertise through her e-book, 10 Things I Wish I Knew When I Started Blogging. Lovers of Coco’s Tea Party can also catch her chatting with her close friend Monica Beatrice Welburn on their podcast Let’s Discuss, covering life, love, work and wellbeing.
Back in 2007, Navaz Batliwalla started her blog, Disneyrollergirl, after being inspired by other fashion blogs from the US and the no-nonsense approach they took to writing about the world of fashion. Navaz uses her years of experience working in the fashion industry to provide honest and useful advice to her readers, conscious to keep Disneyrollergirl focused on the fashion and not about her. Navaz has a passion for brands that have a purpose behind them as well as heritage brands which have outlasted their competitors, collaborating with the likes of Chanel and Levi’s.
Catherine Summers started her blog, Not Dressed As Lamb as a way to document her style in the lead up to her forties. Catherine continued her blog to encourage women of all ages to get rid of any thoughts about age-appropriate clothing and discover their own personal style. Not Dressed As Lamb is all about colour and patterns and Catherine has even been dubbed the ‘Queen of Clash’, so whether you’re looking to be bolder with your fashion choices or want an eye-catching dress for a big event, Not Dressed As Lamb will give you plenty of inspiration.
Lydia Elise Millen started her eponymous blog when she was at university and wanted a place to share her love of women’s fashion and getting creative. Since then Lydia has grown it into a hugely successful vlog with over 750,000 subscribers, sharing her insider fashion tips and advice with her loyal following. With the option to shop her style and follow her styling tutorials, Lydia Elise Millen is a name that’s here to stay in the world of fashion.
10. The Frugality
Our final brand-new entry into the women’s fashion ranking is The Frugality. Created by Alexandra Steadman, she started her blog after her friends constantly told her that she was always able to find the best deals on the high street. Now Alexandra shares her tips not only with her friends but also readers of The Frugality. Featured in The Times, Marie Claire and a speaker at Stylist Live 2016, The Frugality has become the go-to place to discover stylish clothing that doesn’t cost the earth.
Or explore the full list of Vuelio Top 10 Blogs here.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these women’s fashion blogs and their authors can be found in the Vuelio Media Database.