Last Updated 05/09/2018
Keeping top spot in our women’s fashion ranking is Inthefrow, created by Victoria Magrath back in 2012 while she was completing her fashion PhD and working as a fashion marketing lecturer at the University of Manchester. With two Vuelio Blog Awards under her belt, Victoria has built Inthefrow into one of the most successful fashion blogs in the UK, sharing her own personal style diary and advice such as what to wear in Ibiza and how to wear swimwear as daywear. With a book out in November, Inthefrow has moved from our screens to our shelves and continues to amass a loyal following of fashionistas.
Want to learn more about this blog? Read our blogger spotlight with Inthefrow.
Moving up to second place is Fashion Foie Gras, founded by Emily Johnston back in 2009 as a way for women to get the latest fashion news. It has now grown into a personal account of Emily’s life in fashion, featuring in well-known publications such as Cosmopolitan, Glamour and Stylist. As an American living in the UK, Emily shares how her fashion tastes change depending on where she is and posts regular style updates of what she’s wearing and how readers can get the look.
Denim fanatic and all-round lover of everything fashion, Lorna Burford, created Raindrops of Sapphire to share her fashion tips, what she’s wearing and what’s on her wish list. Splitting her style into the seasons, readers can get inspiration for staying fashionable, whatever the weather. Lorna’s love of denim inspired her to create The Jeans Blog, so whether you’re looking to perfect your double denim or even threnim[?] look, you’ll know what to go for to stay on trend. With regular posts and reviews, from playsuits to platforms, Raindrops of Sapphire is a must-visit for anyone with a passion for fashion.
Want to learn more about this blog? Read our blogger spotlight with Raindrops of Sapphire.
Jumping up to fourth place is Coco’s Tea Party. Started back in 2006 by Ella Gregory when she was 16 years old, the blog has now grown from a way to fill her spare time to a full-time job. With a weekly wish list for the latest looks and advice on how to dress across all seasons, Coco’s Tea Party has become a place where readers can get style inspiration and add a touch of glamour to their day-to-day life. Ella has become a formidable force in the fashion blogging world, with her own e-book and podcast called Let’s Discuss, which she co-hosts with fellow blogger Monica Welburn.
Want to learn more about this blog? Read our blogger spotlight with Tamara.
Moving into fifth place is Disneyrollergirl, founded back in 2007 by fashion editor Navaz Batliwalla as a way to provide anonymous no-nonsense fashion advice and insider-industry musings. Navaz has gone on to write a book and, with the success of Disneyrollergirl, has worked with luxury brands such as Chanel, Dior and Smythson. Sharing the latest trends in fashion, from classic pieces which transcend the years, to the must-have items from the catwalk, Disneyrollergirl lets you stay ahead of the curve when it comes to looking stylish.
A brand-new entry into our rankings is That’s Not My Age, created in 2008 by freelance journalist Alyson Walsh, she set out to provide fashion advice to women of all ages. That’s Not My Age promotes the belief that it’s all about finding your own style and what makes you feel chic and confident, rather than buying loads of new things. Alyson has also written a book, Know Your Style, providing style advice and interviews with inspirational women in fashion. Whatever your age, That’s Not My Age has great fashion tips, from what to wear on a bike to styling out the classic white shirt.
Entering our women’s fashion ranking after joining the Top 20 Fashion ranking is WishWishWish. Created by Carrie Santana da Silva when she was 17 years old, it’s now grown into one of the leading fashion blogs in the UK. Documenting her travels around the world, and, more importantly, what she was wearing, Carrie shares her own individual style with her readers and how they can get the look. With stunning photography alongside every post, WishWishWish provides plenty of inspiration from anyone looking to revamp their wardrobe.
Want to learn more about this blog? Read our blogger spotlight with Navaz.
Continuing the theme of new entries we welcome What Olivia Did to our ranking. Created in 2010 by Olivia Purvis when she was still at school, it’s now grown into an outlet to share her own personal style and much more. Combining her love of fashion with her own musings on life, What Olivia Did is the perfect place for readers to get some style tips and life advice all in one place. With her own podcast, The Fringe Of It and interviews with inspiring women, Olivia has taken What Olivia Did from the school computers to big brands.
Another new blog to add to our rankings is the eponymous Lydia Elise Millen. Originally started as a hobby to help Lydia tackle her final year dissertation, it’s now allowed her to work with well-known brands like L’Oreal and Jaguar Land Rover. With a passion for high end fashion, Lydia brings a touch of glamour through her posts and beautiful photography, whether it’s this season’s must-haves or style tips from Italy, Lydia Elise Millen has become a favourite with fashionistas everywhere.
Rounding off our new entries to our rankings is Not Dressed As Lamb, created by Catherine Summers as a way to document her style in the lead up to her forties. Not Dressed As Lamb aims to ditch the term ‘age appropriate’ and encourages women to discover their own personal style and what clothes work for them. Catherine embraces her passion for pattern-mixing and bright colours, sharing her favourite looks, from 70s newsreader to discovering her inner Marilyn Monroe. Not Dressed As Lamb is passionate about smashing stereotypes and all Catherine’s outfit posts are accompanied with the hashtag #iwillwearwhatilike!
Or explore the full list of Vuelio Top 10 Blogs here.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these women’s fashion blogs and their authors can be found in the Vuelio Media Database.