How does Vuelio decide its weekly Top 10 blog ranking – or Top 20 or Top 50 – is a question we’re often asked; it comes from bloggers hoping to make the list (or disappointed because they didn’t), PRs looking to work with the UK’s best bloggers, and the media covering bloggers in every industry.
This post is designed to address some frequently asked questions, and misunderstandings, about the processes behind the weekly blog rankings and explain why they are so important to the blogging sector.
What are top 10 blogs?
Vuelio lists a weekly top 10 blog ranking (and occasionally a top 20, and one annual top 50) of the most influential blogs across a variety of markets, topics and interests – from fashion to fitness, politics to pets. We started publishing blog rankings in 2008 and the method we use has evolved massively to keep pace with the industry over the last 10 years.
How does it work?
Vuelio uses a proprietary algorithm to rank all the media in our database. For the rankings, we (usually) put the ten most influential blogs in order after the automated results have been carefully reviewed by our team of in-house researchers. The methodology takes into consideration a vast number of factors including social sharing, topic-related content, post frequency, engagement, social media influence, traffic and interactivity. Unfortunately we cannot reveal the exact process for obvious reasons!
How often are the rankings updated?
The Vuelio Media Database is constantly updating, as it draws on real-time information about media properties and the influencers responsible for them. We publish a ranking for a particular sector or area of interest once a week, and will try to refresh each ranking at least once a year so as not to leave old, out-of-date rankings lying around, cluttering up our site!
How does Vuelio decide the week’s ranking?
We plan our ranking schedule on a quarterly basis. We try to keep things topical, working around popular events, shows, festivals and holidays in the UK, while also acknowledging the popularity of individual rankings and focusing on particular sectors that are important to our overall business strategy. If you’d like to make a suggestion for a ranking, please tweet us @Vuelio.
How does it benefit bloggers?
The rankings recognise and list the most influential bloggers from the topic and category their blogs fall into. It can be used by bloggers to their advantage in demonstrating how their blog ranks against others in their sector, and gives them publicity, both within the PR and marketing community and among the wider public. It’s not a guarantee to make you rich and famous, but that has been known to happen!
We also regularly feature our top bloggers, as well as others from the industry, on the Vuelio Blog in our Blogger Spotlight interview series.
How does it benefit Vuelio?
The rankings allow Vuelio to demonstrate the power, strength and reach of its blogger database and research facilities while also strengthening our relationship with bloggers. The popularity of the rankings and the traffic they generate for our website have made them key elements of our overall marketing approach.
Our rankings also helps set a benchmark for the blogging industry and serve as a resource to our clients who are primarily in the PR and communications sector.
This post was updated on 18 July 2018 to ensure it remains current and up-to-date.