Haymarket’s Brand Republic Group, home to brands; Brand Republic, Campaign, Marketing, Media Week and PRWeek, has appointed Adrian Barrick as Editorial Director (ED).
Reporting to Group Director George Buckingham, the newly-created role will see Adrian lead the editorial management team across Brand Republic Group’s UK marcomms portfolio. With a brief to drive new content-led solutions for the portfolio’s specialist audience of one million unique users per month, Adrian’s core priorities will be developing the Group’s paid content strategy and delivery channels, with a particular focus on mobile. Adrian will also be responsible for working with overseas colleagues to expand the portfolio’s global reach.
Currently Chief Content Officer at UBM plc, Adrian is well-known in the business to business (B2B) sector. Whilst leading UBM’s built environment division from 2008-12, Adrian oversaw the transformation of a print-based operation to a digital- and events-led business. More recently, as CCO, he has helped the UBM teams in the UK and US develop a community-focused business, more closely integrating digital and live channels. Adrian has won numerous awards including three magazine of the year and four editor awards in eight years, as well as PPA publisher and website of the year. He also sits on the PPA Business Media Group board.
Adrian says: ‘I’m really looking forward to working with Brand Republic Group’s talented and dedicated team, and helping them to build bigger audiences and deeper relationships with individual media professionals, both in the UK and globally. To continue to be successful, we’ll need unflagging creativity, agility, and an awful lot of coffee. But it should be immense fun too. I can’t wait to get started.’
George says: ‘I am delighted Adrian is joining us. He has an impressive record that fits with our business goals. Content is at the heart of our business and this investment will ensure our continued success at delivering quality content to a multi-platform audience. Adrian will be instrumental in driving our paid-for content and help develop our global initiatives across our markets.’
Adrian’s appointment follows the launch of PRWeek’s new global site which completes a full integration of the B2B brand’s online content offering across the globe underwww.prweek.com. Meanwhile, in May the brand launched its first ever Global Awards and Congress in Barcelona, celebrating groundbreaking communications work across the globe.
Adrian will be taking up his new role on August 4.