Trawling social media posts from journalists for requests, taking a chance on emailing, or even cold calling – media outreach doesn’t have to be this difficult. The ResponseSource Journalist Enquiry Service has been connecting PRs ...

How has the emergence of new media platforms impacted journalism, and its audiences? To explore the state of journalism today and how it’s evolving for the future, we invited two panels of industry experts to ...

What will go off with a bang in the media in November? Many people will be celebrating Bonfire night with fireworks this evening, and journalists, broadcasters, and influencers have been using the ResponseSource Journalist Enquiry ...

Bad news has the ability to spread quickly in our hyper-connected modern world of multiple platforms. For PRs, this means more channels to monitor than ever before for signs of crisis… but it also provides ...

What are newsrooms doing to keep audiences engaged in the news? Back in 2016, Dmitry Shishkin (who was working at the BBC World Service at the time) came up with the user needs model – ...

Aiming to engage local audiences with media outreach for an upcoming PR campaign? First for the bad news, and then for the good… Fortunes have undoubtedly been rather bleak for local journalism in the UK ...

PRs will always need journalists, and journalists – in turn – will always need an audience. But how do audiences across the world see journalism in 2024? While the media has always had to evolve ...

Want to get the ear of music journalists? Here is insight on the ins and outs of the music media from Patrick Clarke, deputy editor of The Quietus. Having worked in music journalism for nearly ...

Wondering what the media are covering as we ‘fall’ into October? The change of season and weather is often a popular angle for journalists and requests sent to PRs via the ResponseSource Journalist Enquiry Service ...

Newsrooms are always looking for ways to improve their processes, and the PR industry needs to keep up as they evolve. Press Gazette’s Future of Media Technology Conference featured a panel discussion dedicated to exactly ...

This year’s Olympic comms efforts got plenty of positive reaction from the PR industry and the public, but how did PR teams at the big brands do at the 2024 Paralympics? Here are thoughts from ...

Vuelio was a proud sponsor of the Trade Association Forum’s Best Practice Exchange 2024, a space for professionals across UK trade associations to share sector insights and predictions for what lies ahead. Want to raise ...

Looking for insight on what journalists will be covering in September? What will make the news isn’t always predictable, but the ResponseSource Journalist Enquiry Service can give a strong indication of what will be trending ...

Social media has been an important tool for both journalists and PRs for well over a decade already, but the rapid rise of TikTok has meant an increased focus on vertical video to reach new ...

There are no medals for PR at the Olympics (yet), but comms teams across the world were busy bigging-up sponsorships and superstar athletes throughout the 2024 event in Paris. Which PR campaigns were successful and ...

This is a guest post from Anna Morrish, director of Quibble.  Whether you’re a startup or an established company, interactive content can provide substantial benefits and it’s not just for big brands to utilise and ...

A growing awareness of the impacts of climate change has meant greater accountability for PRs communicating company ESG credentials. Alongside the potential for bad press if you’re doing it wrong are the dangers of falling ...

Looking to secure media coverage for your food and drink brand or clients? Freelance journalist Ali Dunworth has 20 years of work experience in the hospitality industry, and has spent the last decade writing freelance ...

As modern consumers have become more eco-conscious and ethically aware, journalists are prepared to uncover any misalignment between company claims and ESG credentials. In this climate of increased accountability for company communications, how can PR ...

By Phoebe-Jane Boyd, Michael Kane, and Dahye Lee. Despite the General Election announcement by the Government on a rain-soaked Wednesday evening coming as a complete surprise, the themes and dividing lines that have defined the ...