The new entity, initially called Inferno Draftfcb, will have joint capabilities spanning on and offline advertising, CRM, retail, web design and build, content creation, application development, mobile and social media. The new agency will be led by Frazer Gibney, founding partner and CEO of Inferno, who will be reporting to Carter. Frazer is expected to integrate executives from Inferno and Draftfcb into his leadership team. The new management structure is to be announced early next year.
Founded in 2000, Inferno landed a coveted spot this year on the UK government’s roster of 10 Tier 1 agencies. It’s also considered an expert on tech brands, counting companies including BSkyB, Skype, Lookout and Nokia as clients.
‘Inferno and Draftfcb’s combined capabilities and instant critical mass will enable the agency to better service global clients and grow more quickly organically,’ Carter said in the press release.