Eight agencies have made it through to the live final of The Creative Shootout 2020 on Thursday 23 January, which will be held at Picturehouse Central.
The eight finalists were chosen by a high-profile judging panel after they had all submitted their 60-second content. The finalists will take to the stage to show off their creative clout for a cause that needs bold solutions: homelessness. This year The Creative Shootout’s charity of the year is Crisis, who will provide the all-important brief on the day, which the agencies will use to create their 10-minute live pitch in the hopes of taking home the top prize.
The eight PR and marketing agencies who have made the final cover a range of disciplines:
- Alpaca Communications – PR agency
- Epoch Design – Design consultancy
- Fever – PR, social and influencer agency
- FleishmanHillard Fishburn – Communications agency
- Grayling – Integrated communications agency
- Haygarth – Brand engagement agency
- TracyLocke – Advertising agency
- Wavemaker – Media agency
To enter The Creative Shootout, these agencies had to submit a 60-second piece of content to demonstrate their creativity. The entry format was open and not restricted to a specific type of content.
Creative Shootout founder Johnny Pitt said: ‘With entries ranging from ads to vinyl records, to films and bespoke board games, the entry creativity was jaw-dropping this year. The Shootout exists to showcase the extraordinary talent and thinking in our industry, whilst giving back – and year five looks set to be a blockbuster of a live final.’
At the live final, the finalists will draw straws to determine the running order with each agency having just 10 minutes to pitch their idea to the judges and a live audience of 350. The winning agency is crowned on stage and will get to work with Crisis to see their idea come to life, aided by a £10,000 prize fund – as last year’s winner Wire did with A Plastic Planet.
Matt Downie, director of policy & external affairs at Crisis said: ‘Ending homelessness will require brave people and brave thinking. The Creative Shootout is about just that, and everyone at Crisis is looking forward to seeing what happens in January.’
Vuelio is proud to sponsor The Creative Shootout for the third year in a row and we are looking forward to seeing the creative ideas from all the finalists.
The 2020 judging panel includes:
- Victoria Buchanan, executive creative director, Tribal Worldwide
- Kate Davies, head of brand, Guardian News and Media
- Matt Downie, MBE, director of policy and external affairs, Crisis
- Nils Leonard, founder, Uncommon Creative Studio
- Elspeth Lynn, executive creative director, Geometry
- Johnny Pitt, founder, The Creative Shootout
- Laurent Simon, chief creative officer, VMLY&R
- Gary Wheeldon, co-founder, Talker Tailor Trouble Maker
- Ann Wixley, executive creative director, Wavemaker
Want to attend the live final? Get in touch here.