The CIPR’s Artificial Intelligence panel (#AIinPR) continues to build on research into the use of AI in the PR industry and has set out its plans for 2019.
The panel is chaired by Metia’s managing director Stephen Waddington and was created last year to explore the impact of artificial intelligence across the industry. The group published a research paper – Humans Still Needed – to highlight where AI is already being used and the current limitations.
This year, #AIinPR will carry out more research and launch a new website listing PR tools and how they use AI. The panel has outlined the following plans for 2019:
- A further research paper exploring the application of AI to the professions based on a literature and contemporary paper review
- The launch of the #AIinPR tool website, characterising tools used in PR, classified by function and the application of AI
- The development of an international network of third-party sources to improve AI knowledge and expertise amongst CIPR members
- A series of guides on the application of AI in PR and the media
- Support for CIPR regional and sector groups with #AIinPR content and speakers, following successful panel events in Scotland, the North East and London
Emma Thwaites and Laura Richards have recently joined the panel, which is now 13-strong.
Waddington said: ‘The #AIinPR panel has characterised the impact of AI on public relations in terms of tools and skills. Machines can complement the work of public relations practitioners, reducing admin, improving efficiency and helping us work smarter. This year the expanded panel aims to produce events and learning material for practitioners and develop a professional network.’
Deputy chair, Kerry Sheehan said: ‘The #AIinPR panel is focussing on AI’s power for positive change and advancement within the public relations industry. Far from stealing our jobs, machines can make us better at them. The panel’s work will guide practitioners, of all levels, in adapting skills and learning new ones. Our events, learning materials and case studies will equip members with an understanding of how AI can be successfully applied in PR.’