Marketing Week Live 2014 hosted annually by Marketing Week magazine took place on 25-26 June at the Kensington Olympia in London. The event allowed marketers and digital specialists in attendance, a chance to network, share strategy, best practice and real life case studies.
The show included speaker sessions that took place across four stages covering Strategy and Future, Best Practice, Real Life and Digital Marketing Training. Experts representing leading brands delivered 45-minute presentations on campaign planning and execution to practical advice on using social media to grow audiences and make money for businesses.
Cision sponsored the speaker sessions on the ‘super stage’ where strategy and trends were discussed by mega brands including Diageo, Telefonica, Aviva and the much awaited session by Lego.
The show included an exhibition area featuring an array of marketing products and service providers, as well as other feature areas such as Meet the Agency, the CIM Marketing Clinic and Customer Journey Experience, packed with advice, tips…and freebies for marketers to take home.
A popular pit stop at the show was the Google Glass and Oculus Rift demonstrations by ASP Events, allowing visitors to discover the future of wearable technology.
Cision’s Arjun Bhundia captures the highlights of the show in pictures and tweets:
— Laura Jayne Hodges (@Hodgerella) June 26, 2014
— Serrula Research (@SerrulaResearch) June 26, 2014