Jeska Hearne is the creator of Lobster and Swan, a brand-new entry to our ranking of Top 10 Interior Design Blogs. With dark moody colours mixed with a rustic style, Jeska brings the colours from outside, inside. We caught up with Jeska to talk about how the seasons affect her content, her favourite collaborations and the one thing PRs should know about her.
How has your blog changed over time?
Apart from the layout and my style evolving, not much. It’s still all about life, interior and home styling with the things I love and find inspiring thrown in too.
How would you describe your style?
Rustic, rescued, romantic and bohemian.
What makes a great interior design blog?
For me, the images need to be beautiful and engaging first, but I love all aspects of interiors!
What’s the split between your own creations/designs and featuring others’?
It’s a good mix of both depending on how much time I have to post. I love sharing new interiors books and small or inspiring businesses. When we manage to finish renovating the older rooms here, or new areas we’ve created, I always want to share them – but it is a juggling act to make time to shoot and style them in between running our online store, The Future Kept, and other freelance work we do.
What’s your favourite room in the house and why?
At the moment, I am totally in love with our bathroom, it is all dark and moody with botanicals and a feeling of calm – on clear nights I can take a bath with the windows open and see the stars.
How do the seasons affect your content?
Very much, we are totally in tune with the seasons here, I love to garden and I love the tones that each season brings, so the palette of my images on Instagram gently follows a seasonal feeling.
What’s your favourite household object/item?
This changes all the time – I love our rustic handmade shelves and our bed is definitely a happy place – so cosy and comfy – but I also love all the different artworks we have collected over the years too.
What one thing should PRs/brands know about you?
I am most interested in beautiful, functional products, made sustainably and ethically, or produced in the UK.
What are the best campaigns/collaborations you’ve recently worked on?
For fast room mood changes I love to re-fresh the paint colour of a room – Farrow & Ball and Cassandra Ellis have been great – I love working with them and their colours. Styling a bench three different ways with Sofa.com was fun, I also worked with Leesa when they launched too and theirs really is the best mattress we’ve ever slept on, we love it!
Do you think bloggers need their own industry association?
Probably, but that sounds stressful!