Drawing on her experience as the MD of Sarah Hall Consulting, the webinar will explore many of the themes highlighted in the second edition of #FuturePRoof which was released last week. The new book continues the discussion around key opportunities facing public relations, from convergence and skillset to Boardroom recognition and the pace of change. Featuring contributions from more than forty leading international practitioners the new book explores topics such as audience insight, employee advocacy, influencer relations, technology, agile strategy and business models.
Giving a comprehensive overview of the current state of PR, Sarah will present the project’s key themes – technological, organisational and ethical – as both a practical guide to the key challenges facing PR and a call to arms to highlight its value as a strategic management tool.
Taking place on Tuesday 13th September at 11am our webinar will give you key insights into the new attributes, attitudes and abilities of successful PRs, the technologies that will help you better identify, understand and engage with your audiences, and the core skills and talents needed for success and how to develop them.
This is not an event to be missed so make sure you sign up for our webinar now!