Relevance International has been named the global public relations agency for The Royal Atlantis Residences in Dubai. The pitch win followed months of a strategic, global public relations pitch, culminating in a three-day presentation in Dubai.
The property, opening in late 2019, will be the first ‘super prime’ branded residences in the Dubai residential market and is the first opportunity for residential ownership within the existing Atlantis portfolio.
Located on the crescent of The Palm, the luxe 43-story building will offer 231 residences, with a hotel in the west wing providing a further 795 guest rooms and suites. The property offers more than 90 swimming pools as well as several design ‘firsts.’
Kohn Pedersen Fox Associates (KPF) of New York designed the exterior, while interiors of each deluxe residence have been designed by Paris-based Sybille de Margerie. Hotel guest room and suite interiors are being designed by London-based GA Design. David Mexico Design Group has created Dubai’s newest icon, a sky-high infinity Sky Pool, elevated at 295-feet. The property includes another ground-level water feature with jaw-dropping fire and water elements by Californian master creators, WET Design.
Maria Morris, partner at Knight Frank Middle East said, ‘We selected Relevance International as our public relations firm for The Royal Atlantis Residences knowing they will be an invaluable strategic and creative global communications partner for us, positioning Dubai as the global destination of choice for luxurious lifestyles. This project will not only be best-in-class for Dubai but will certainly elevate the standard for luxury residences worldwide, and we know Relevance is the right firm to support us with its proven track record of representing high end real estate around the world.’
Suzanne Rosnowski, CEO and founder of Relevance International said, ‘Winning The Royal Atlantis Residences project is a dream come true. Not only is the property truly a global game-changer, but the caliber of its management, developer and sales and marketing team are truly in a league of their own. From our offices in New York and London, along with our carefully curated worldwide affiliate network, we are delighted to bring The Royal Atlantis Residences the attention it deserves globally.’
Formerly known as Relevance New York, Relevance International’s team has over a century of PR experience representing the very best in real estate, luxury goods, hospitality, design and corporate clients. With a dedicated social media strategist on staff, the firm offers a seamless boutique level of client service on a global scale.