Today Vuelio releases the biggest ever survey of UK bloggers. In conjunction with Canterbury Christ Church University we found that bloggers still feel that they and their output does not have the credibility or status of journalists and traditional media.
Our survey showed that 47% of PRs expect bloggers to support their brand for little in return. However most respondents are optimistic with more than a half of bloggers (55%) saying that they will be more trusted than traditional journalists in the future.
Other key findings from our survey show:
- Almost two fifths of respondents received six or more pitches from brands every week – but only 30 per cent of bloggers said that more than one post a week was the result of brands coming to them.
- More than three quarters of UK bloggers are female, with fashion, beauty and lifestyle the most popular topics; vast majority of brand pitches to UK blogs yield little in return
- While Twitter was ubiquitous for both genders, female bloggers were much more likely than their male counterparts to be found on Pinterest and Instagram, while men were twice as likely as women to use LinkedIn and, perhaps surprisingly, more frequent users of Facebook.