‘The brief is to support Petpals, promote Petpals as the pet care franchise of choice and provide local regional PR support to raise awareness of each franchisee across the network,’ said Lindsay Jones, managing director and owner of the Somerset-based agency.
LJPR plans to use a mix of traditional and online media platforms to create awareness of the company. The account will be managed by a team of three and led by Lindsay.
Lindsay said: ‘LJPR is well known for its success in working with franchises. We understand the business model and the importance of supporting both the franchisor and the brand whilst at the same time helping each franchisee promote their own businesses within their territory. Our activity has already delivered some strong business leads and we are delighted to add Petpals to our portfolio of leading franchise clients.’
LJPR’s already works with other franchise brands including Revive!, Recognition Express, The ZipYard, Kall Kwik and ComputerXplorers.