Caspar de Bono, managing director, B2B at the Financial Times, spoke to Cision about the FT’s digital approach and using readership data to become customer centric.
The most striking part of the approach is how insightful the use of statistics is. Being able to track what’s being read, when and by whom is all well and good, but if you do nothing with it then it is largely a waste of time. Caspar is not only well-informed, his approach to using customer information is inspiring. The Financial Times has approached digital with the aim of growth and developed its business model to be adaptive.
To find out how the FT is using data, building its audience, maintaining relationships and handling sharing, listen to the podcast above.