From fake news to alternative facts – the truth has always been somewhat of a moveable goalpost. Regardless of whether it has been sensationalised and twisted by a journalist or deflected and spun-out by a PR professional, there have always been multiple versions of the truth.
In an era dominated by news of Brexit, the Trump presidency, a re-emerging Russian superpower and the rise of the far right and (equally) far left, post-truth news is very much (and rather ironically) fact rather than fiction. In our brand new White Paper, we ask how will the post-truth era impact the PR industry?
Entitled ‘PR in the Post-Truth Era’, our White Paper explores how PRs should engage with the media in this new age, the opportunities and the threats in the post-truth landscape; and how to survive the pitfalls of post-truth.