The next time you tweet or update your social media status, don’t be surprised if you instantly hear back from a (key-word) related company or service that can make your wish come true, or at least a possibility.
Chapel Social, a division of Chapel PR and Marketing Ltd, a global public relations and marketing agency, has developed and launched a Social Media Rapid Response Centre, a social outreach and customer engagement platform which allows the agency’s clients to respond real time to social media posts.
How does it work? Chapel’s official press release on the launch of the platform explains: If a client sells coffee, Chapel has the ability to reach anyone on social media who may tweet “I need a coffee” within a given proximity of any of the client’s coffee shops. Chapel can then tweet that individual with a special offer for a cup of coffee in one of the client’s stores. Further, for example if a client has a travel business, if someone tweets, “I need a holiday” based on their social profile Chapel can suggest destinations that are age/lifestyle appropriate. This increases the client’s brand awareness, creates customer loyalty and is a new and innovative way to drive sales.
Once a client signs up for the service, Chapel offers them the option to lease one of its customer service care centres within the agency, staffed with their own personnel or the agency’s specialists, or design and install the facility on the clients’ property and provide staff training.
‘At Chapel we believe that there are three key elements to any social media strategy; first, social listening, you need to know what people are saying about your brand and your competitors, second you must develop a proactive social media campaign to drive awareness, create brand champions and drive sales, and finally, engagement, this is customer care, and a must for any enterprise consumer facing brand,” said Linda Scott, director of Chapel.