The Public Relations and Communications Association (PRCA) has launched its Small to Medium Enterprise (SME) Group to provide an online and physical platform for the sharing of ideas and advice within the sector.
The SME Group is now open to any UK agency with up to 15 members of staff and will aim to provide strategic business help, opportunities for SME agency heads to develop their skills and knowledge as business leaders, as well as practical advice for maintaining their mental health.
They said of the group’s foundation:
‘As we step out of one of the hardest periods for business in history, it’s incredibly important that the next generation of leading PR agencies gets all the support that it needs to take the industry forward as growth returns.
‘We were inspired to launch this group by all of the hugely supportive informal connections that we’ve made with friends in the industry during the lockdown, ones that have helped us to learn so much. This is our way of crystallising that experience into something formal, and hopefully helping even more SME agency leaders to grow their agencies.’
More information about the PRCA SME Group can be found on the website here.