Logeion has over 4,000 members and provides a platform for all communication professionals in the Netherlands. It is the second oldest professional communications organisation in the world, and has a rich tradition of innovation since its founding 70 years ago.
Founded in 1969, the PRCA operates in 66 countries and represents practitioners across the whole range of the PR and communications industry.
The agreement between the two bodies will include the exchange of knowledge via events and whitepapers; board cooperation; co-promotion of events to the respective members of each organisation; and shared insights on topics such as ethical codes. Logeion has also designated London as the destination of its annual study trip in 2019.
Francis Ingham, director general of the PRCA, said: ‘We are very pleased to forge this new bilateral relationship with Logeion, an association which plays a hugely important role within the Dutch communications community.
‘Our two associations share many values – including a belief in the huge importance of ethical standards, and the need to raise them all around the world. Working together, we will be able to deliver significant new benefits and links to our respective members.’
Andre Manning, director of Logeion, said: ‘Working closely together with the PRCA has been high on the wish list of Logeion as it will give our members access to one of the most respected communications organisations in the world. The PRCA is well respected and a proven thought leader on many topics that our relevant for the communications function, such as ethical codes.
‘We are thrilled to share knowledge and best-practices and learn from each other to make sure we continue to further develop the communications profession and the skillset of our members.’