REEB, the PRCA’s Race and Ethnicity Equity Board, has launched its PRISM mentoring programme to aid professionals of all ethnicities to succeed in PR and comms.
PRISM, which stands for Public Relations Inclusion Support & Mentoring, is supported by People Like Us and the UK Black Comms Network, and is free for PR and comms practitioners across the globe.
PRISM’s initial six-month mentoring programme includes six meetings (virtual or face-to-face, where permitting), with all mentors receiving required training before being paired with their mentees. All participants will also be required to abide by REEB’s founding principles of respect, sensitivity and confidentiality.
‘We all need help at every stage of our careers,’ said PRCA REEB chair Barbara Phillips. ‘Professionals who are Black and Asian need PRISM, as it acknowledges that their struggle to reach the highest echelons of our industry will be different and likely more emotionally arduous than their White counterparts. We have created a meaningful, impactful programme.
‘For mentees this means more than a quick coffee squeezed in when your mentor can spare the time. And for mentors this means supporting, sponsoring and doing everything in your power to help your mentee succeed. It’s for the professionals new to the industry and the senior practitioners knocking on the C-suite door, waiting for someone to finally let them in. We are expecting some really great results.’
PRCA Director-General Francis Ingham MPRCA said:
‘Our industry must do more to give Black, Asian and ethnically diverse professionals the opportunity to succeed. PRISM won’t create change overnight but will play an essential role in creating a fair and level-playing field for professionals from all backgrounds. I would like to thank Barbara and REEB for their leadership, as well as People Like us and the UK Black Comms Network for their valued support.’
More information on PRISM and how to apply can be found on the PRCA website here and for more on the aims of REEB, read our interview with chair Barbara Phillips.